Data Collection and Analysis: Questionnaire Essay

Data Collection and Analysis: Questionnaire Essay

Length: 1194 words (3.4 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Data Collection and Analysis

Questionnaire

The research carried on both quantitative approach and qualitative approach. It began with quantitative approach—questionnaire. Bryman and Bell (2003) asserted that mail or postal questionnaires are most popular forms of questionnaires. Another form—self-completion questionnaire was also common because of the overlap with postal questionnaire to some extent.

The questionnaire was self-completion questionnaire which sometimes is named self-administered questionnaire. It is to say that respondents completed the questionnaires by themselves (Bryman and Bell, 2003). The research conducted an online survey though a professional website called ‘survey monkey’. There is no doubt that it is a cheaper and easier way to collect information for researcher. In addition, it is convenient for respondents as well.

The questionnaire encompassed five sections. The first section was introduction. The aim of the research and the completing time of the questionnaire were introduced in the section and make sure the respondents know the security of the information they offered. The second section included only two demographic questions, which are ‘What is your gender?’ and ‘How old are you?’ The two questions were design to select useful information. The respondents who are female and age between 18-24 or 25-35 were contributed to the research. Others were seen as invalid questionnaires. The third section was the most important section of the questionnaire. There were ten closed questions in the third section which follow an easy to hard order, but eight of them were single answer question whereas the rest two were multiple choices questions. The first question ‘Are you interested in fashion br...


... middle of paper ...


...ipants were the students with Shanghai background, who studied abroad. Group study room in the Leicester’s library was a good choice for focus group. It was a competitive formal focus group.

Therefore, one focus group used English as the main language to discuss and the rest five focus groups talked in Chinese. All the record discussions were translated into English in transcribe process.

In the analysis process, all the questions of six focus groups were summarised into six main themes: 1) Customers’ attitudes towards fashion brands, 2) Powerful brand evaluation, 3) Attitudes towards shopping for fashion brands online, 4) Factors affecting purchasing choice, 5) Promotion evaluation, 6) Evaluation of channels of accessing to fashion brands, 7) Challenges of building fashion brands in Shanghai. Then the discussion was developed around the seven main themes.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about Questionnaire As A Data Collection Tool

- 1. Introduction Research skill module is aimed to learn how to conduct the effective research. In this time, it is required to take place the questionnaire. Questionnaire is classified as quantitative research as opposed to the interview from qualitative research. 2. Questionnaire as a data collection tool The definition and the aim of quantitative research is gathering the information from many individuals so that it has the ability to make generalisation (Ranjit Kumar, 2014). Compared with qualitative research (interview), it might not take a long time to gather all the sample, as researcher conduct it at the same time if they wish....   [tags: Scientific method, Quantitative research]

Strong Essays
1207 words (3.4 pages)

Data Collection, Processing, And Analysis Essay examples

- Data Collection, Processing, and Analysis Data collection for qualitative study would start with the Institutional Review Board of Northcentral University for approval. Questionnaires are sent to participants through emails. It is noteworthy that the questionnaire is beneficial the researcher since it has the primary objective of the research (Fink & Kosecoff, 1998). This means that it assesses the ability of a researcher to perform the necessary qualitative in a research. The interview would be conducted by obtaining permission from the community heads....   [tags: Scientific method, Qualitative research]

Strong Essays
1365 words (3.9 pages)

Using Mixed Methods Data Collection Design Starting With Quantitative Analysis

- Instrumentation This study used a mixed-methods data collection design starting with quantitative analysis of a survey. The survey questionnaire consisted of twenty-two questions: four demographic questions, ten Likert-type items focusing on the participants view on how well they were prepared to teach character education, and eight open-ended questions regarding participants’ thoughts on character education and their understanding on the meaning. Next, two informal interviews were conducted with each participant....   [tags: Teacher, School, Education, Curriculum]

Strong Essays
1337 words (3.8 pages)

Essay about The Health Care Effectiveness Data And Information

- The Health Care Effectiveness Data and Information(HEDIS) set is intended to rank health insurance plans to the public. The purpose of this paper is to look at the results of primary care physicians and their diabetic male patients, under a HMO Medicaid plan in Florida; and to view the effectiveness of their care on this population. Gone are the days of no choice when looking for a healthcare insurance carrier to provide coverage. An individual on the healthcare market place can rank the quality of the carrier based on their HEDIS ratings....   [tags: Health care, Health insurance, Data collection]

Strong Essays
811 words (2.3 pages)

The Three Methods Of Data Collection Essay

- Common Methods and Limitations The three methods of data collection among the studies were online surveys, face-to-face interviews, and a mixed-method approach. The following eight of the eleven evaluated studies used surveys as the main method of data collection: Cheung, Lim, Guadamuz, Koe & Wei (2015); Cheung, Wei, Koe & Lim (2015); Guadamuz, Cheung, Wei, Koe & Lim (2015); Hanckel, Garcia, Santos & Manalastas (2014); Morisky (2009); Oyomopito et al. (2015); Ross et al. (2013); and Ross et al....   [tags: HIV, Sexual intercourse, Human sexual behavior]

Strong Essays
831 words (2.4 pages)

Evaluating The Statistical And Objective Measurements, Analysis Of Data Collection Through Questionnaires And Surveys

- In this research thesis will follow with quantitative method which emphasize the statistical and objective measurements, analysis of data collection through questionnaires and surveys that will gathering numerical data or to explain a particular phenomenon. This qualitative method will explain and describes the data expressively and comprehensive. It will also highlight on each words and content more than quantifications. All of the research data were based on comprising interviews with workers and management authorities and data collect by workplace surveys with employees and secondary sources came from the Ministry of Labor, Myanmar Garment Manufacturing Association (MGMA), Action Labor Ri...   [tags: Qualitative research, Quantitative research]

Strong Essays
1220 words (3.5 pages)

Collection of Information for Systems Analysis Essay

- A critical part for systems analysis is the collection of information. From the very beginning, analyst need to understand the information systems that are currently in use. Besides, analyst has to find out expectations of users about how they prefer to improve the current systems and organizational operations with the new or replacement information systems. Last but not least, analyst will need to discover how users feel about the new or replacement information systems. There are many techniques for collecting these information....   [tags: Systems Analysis]

Strong Essays
1519 words (4.3 pages)

Advantages and Challenges of Data Analysis and Collection Methods Essay

- The following article tries to analyze and compare the research design, methods and the quantitative analysis used by two different papers. It tries to review the advantages and challenges of the methods used to collect and analyze the data. Introduction of the papers Ghoreishi F. S., Zahirrodine, A.R., Assarian, F., Gholam, S., Moosavi, A., & Mahrizi, M. Z. Z. (2014). Evaluation of Emotional Intelligence and Job Satisfaction in Employees of Kashan Hospital. The main objective of this research paper was to evaluate the degree of relationship between the emotional intelligence and the job satisfaction of the employees of three hospitals in Kashan in 2011....   [tags: cross-sectional studies]

Strong Essays
2216 words (6.3 pages)

Research Methodology: Qualitative Methods of Data Collection Essay

- In the previous chapters I discussed the problem of the lack of healthy eating promotion programs in schools are leaving parents and students uneducated about how to purchase healthy items which is leading to childhood obesity. I also discussed how the problem is being addressed, as well as the theory of social constructionism. In this chapter, I will discuss the specific methodology I plan to use and the three different types of data collection I plan to employ to carry out my study. This study will use a qualitative approach to study and address the issue of the lack of healthy eating promotion in schools....   [tags: Research Analysis ]

Strong Essays
1727 words (4.9 pages)

Data Collection And Measurement : Operational And Conceptual Definitions

- Data collection and measurement Operational and conceptual definitions are an important part of research. An operational definition is what the researchers have to measure the concept and collect the needed information. Conceptual is the abstract meaning of a concept. In the article, the operational definition is the Likert-type scale that was used. The conceptual is the beliefs and knowledge of the neonatal nurses in kangaroo care. After reading the article, it appears that there are several key variables....   [tags: Scientific method, Statistical hypothesis testing]

Strong Essays
1285 words (3.7 pages)