Essay on Dark Social : Online Sharing

Essay on Dark Social : Online Sharing

Length: 715 words (2 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Dark Social: Online Sharing With Major Impact

What’s done in the dark must eventually come to light. It’s a quote that many are familiar with, which basically means be very careful of the secrets you keep, because eventually they’ll be exposed. Staying in the dark doesn’t exactly bring about a good outcome. However, in the age of technology, going dark can actually prove the exact opposite. Dark social is a major force in online sharing. Take your business to the next level with this marketing strategy.

What is Dark Social?

In simple terms, dark social is anything that is shared that cannot be tracked by web analytics. A social media platform like Facebook is wonderful because it can give you a wealth of information about your core audience, including demographic information and key interests. But dark social is the missing ingredient. These are the links that people are sharing in private messaging apps like WhatsApp or Snapchat, social media inboxes, or personal email. A friend my share with her friends a sale’s link to their favorite store. Or a guy might text his buddies about...

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on The Moral Issues of Freenet and Online File Sharing

- The Moral Issues of Freenet and Online File Sharing The internet today is a vast network that contains nearly limitless amounts of information and media. With this immense amount of data at our fingertips, the line between right and wrong has begun to blur. The illegal downloading of copyrighted material has exploded in recent years, but a larger issue looms over the current copyrighting frenzy. It is that of the preservation of free speech in cyberspace. Should the government be allowed to limit our access to "unsuitable content"....   [tags: Internet Technology Computers Essays]

Free Essays
1476 words (4.2 pages)

The Dark Side of Social Networking Essay

- There are many social networks that have created broad connections between people in the past years. Since the creation of Social Media, countless numbers of people have begun joining them due to their rising popularity and free cost of a download. These networks help create a virtual realm for users to be themselves or whoever they want to be at their discretion. Escaping all the troubles and heartaches that the real world has in store for you is only temporary until the next time you log on. The most common issue that is up for debate that you must continually ask yourself is “Is Social Networking a good or bad thing?” I think social networking is a negative influence on people....   [tags: facebook, twitter, sexting]

Better Essays
1394 words (4 pages)

The Dark Side Of The Internet Essay

- The Pearson Podcasting Episode on Communication titled “Technology and Interpersonal Communication” relates very well to our lesson material. This episode is number three in a series and is very similar to Professor Green’s portion of the lecture titled “The Dark Side of the Internet” on CANVAS, because it clearly presents both advantages and disadvantages of Computer Mediated Communication or CMC (Green “Dark”; Podcast). The podcast also reinforces the definition of Interpersonal Relationships as those having a degree of interdependence among the participants (Green “Penetration”; Child, Pearson, and Nelson 39; Podcast)....   [tags: Communication, Interpersonal relationship]

Better Essays
725 words (2.1 pages)

Social Networking and Personal Information Essay

- When one is engaged in social networking, it is possible for them to gain a great deal of benefit. Social networking basically is a way of forming relationships with others through the use of computer network. The purpose of a social network, Facebook for example isn’t just narrowed down to connecting the missing links between the youth, instead it expanded and catered not just to the youth, but appealed to adults as well. Before there was a need for us to access a bunch of methods in order for us to send messages, share photos, get adorned with the current happenings, and etc....   [tags: privacy, social network, Internet]

Better Essays
1103 words (3.2 pages)

The Effects Of Social Media On Society Essay

- Social Media has impacted many people in the world today, in a positive and negative way. Positive effect on social media is that you can meet new people from all over the world, make new friends. But, there are also negative effects such as cyberbullying and sexual predators. Social media involves from making new friends, to having to go through cyberbullying and sexual predators and other troubles. One of the positive factor about social media is finding new people through Twitter, Facebook or other sites that you use....   [tags: MySpace, Facebook, Social network service]

Better Essays
731 words (2.1 pages)

The Effects Of Social Media On The Individuals And The Societies Essay

- The effects of the social media on the individuals and the societies has been a remarkable controversial debate over the past decade. In fact, social media has become inseparable part of our lives. It is not a new thing and has various forms. It emerged in the late seventies and the early eighties with the emergence of USENET, Bulletin Board System, AOL, etc. In around 1994, private internet service providers came with new technology revolution in the major cities of the USA. This gave a golden chance to the millions of people to come online and gave them the access to the internet....   [tags: Social media, Social network service, Facebook]

Better Essays
1673 words (4.8 pages)

Essay about Social Media And The Shift

- Social Media and the Shift in Societal Engagement As the Internet and social media emerge as increasingly integral parts of society, there is heated debate regarding the positive and negative aspects of user central technology. Responses to the expanding use of social media are often overwhelmingly negative, with several arguing that social media news and communication, as well as the overall health of the individual are mutilated by this technology. Despite social media’s incredible influence in the modern world, skeptics doubt its credibility, as well as its ability to spark change within society....   [tags: Social media, Twitter, Sociology, Mass media]

Better Essays
1925 words (5.5 pages)

Essay on Social Media And Blame For The Rise Of Narcissism And Depression

- ‘Is social media to blame for the rise of narcissism and depression in adolescences’ Toma, CL & Hancock, JT 2013, 'Self-Affirmation Underlies Facebook Use ', Personality and Social Psychology Bulletin, vol. 39, no. 3, pp. 321-331. This journal seeks to understand why social media is considered so significant in modern-day culture. Toma & Jeffrey (2013) propose that social networking sites prevalence can be understood through the self-affirming qualities that subsist in it. The journal bases its ideas on the use of self-affirmation theory to understand when and why users devote their time on online profiles....   [tags: Facebook, Social network service, Twitter]

Better Essays
1241 words (3.5 pages)

Student Biographies: Online Global Interdependence Literature Circles Essay

- Student Biographies Online Global Interdependence Literature Circles Through literate conversations, we believe we can begin to understand and empathize with the realities of our world in a richer way. Hey Andrea, we were sharing this today with the group and the subject of privacy etc. came up. Although only members can see these bios, kids can copy and paste off the site, so we added a bunch of stuff here. We thought this would be a good opportunity to talk to the kids about internet safety....   [tags: Lesson Plan]

Better Essays
819 words (2.3 pages)

Online Mobile Photo And Video Sharing Social Networking Essay

- In April of 2012, Facebook announced that it would buy Instagram, an online mobile photo/video-sharing social networking app. The acquisition cost Facebook approximately $1 billion in cash and stock, in attempts to provide Facebook with a strengthening mobile player that would continue to reel in new audiences of all ages worldwide. Instagram was launched in 2010, and had around 30 million active users by the time the acquisition was met—the largest audience of any startup ever to be purchased by Facebook....   [tags: Facebook, Social media, Social network service]

Better Essays
1477 words (4.2 pages)