Daniel Pink suggests that because of three forces; abundance, Asia, and automation today’s society is moving from a Knowledge Age into a Conceptual Age in which there is a greater need for the kind of thinking and attitudes characterized by the right hemisphere of the brain. Pink presents a strong case for how abundance produces a greater need for R-directed sensibilities. With abundance societies have begun to search for more beauty, spirituality, and emotion. Companies are differentiating based on “the aesthetic imperative,” or beauty, uniqueness and meaningfulness. Pink illustrates this by giving examples of converting mundane products in to objects of desire such as see...
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...g towards a Liberal Arts degree. I was studying things such as critical thinking, reasoning, analytical and knowledge-building skills. My studies were characterized L-directed thinking and focused on qualities like sequence, function, and literal meaning. In relationship to Pink’s thesis I am an L-directed thinker who lack in the areas describes in the book as his six senses and do not take a holistic approach to thinking. As a result of my disposition to L-directed thinking my career development strategy in part will focus on ensuring that I have the skills, knowledge and capabilities to manage a career in today’s economy and society. This will require R-directed aptitudes including design, story, symphony, empathy, play, and meaning.
Pink, Daniel H.. A whole new mind: why right-brainers will rule the future. New York: Riverhead Books, 2006. Print.
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