INTRODUCTION-
CHAIRMAN - Mr. V.C.Burman
CEO- Mr. Sunil Duggal
BIRTH OF DABUR- 1894
COMPANY TYPE- Public
INDUSTRY- Health care and food
HEADQUARTERS-Dabur tower, kaushambi
Manufacturing Plant was set up in 1896.
HISTORY-
In 1919, the research laboratories were set up.
In 1920, it got expanded further and in 1936 it became Dabur India Pvt. Ltd.
Then later in 1995 it came out to be in Joint Venture business.
In 2012 Dabur crosses Billion-Dollar turnover mark.
Currently is the largest Indian Consumer Goods Manufacturing Company.
It has a turnover of Rs. 5283cr.
The products are marketed in more than 50 countries worldwide
The products Dabur Chyawanprash and Hajmola itself give revenue of Rs 100cr each.
It’s ranked as no.2 Indian green brand by Green Brands Global Survey.
Dabur focuses on three major strategic business units like-
1. Consumer care division- includes personal care, consumer health care, home care and foods
2. International business division- catering to health and personal care needs of customers
3. Consumer health division- products that deliver to the old-age benefits
CORPORATE SOCIAL RESPOSIBILTY-
It started with many initiatives like that of-
-Rain water harvesting was a focused activity
-Sustainable development society (SUNDESH) in 1993 for the development of the rural and urban poor
- Medicinal plant project, to provide the modern technology for cultivation of required medicinal herbs of Himalayas to the farmers.
- Promoting health and hygiene amongst the underprivileged through ChunniLal medical trust
-Organizing the plant for life programmed for school children-to create environmental awareness among young minds
ORGANIZATIONAL STRUCTURE OF DABUR:
MISSION-
To provide effective and a...
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Expansion
Keep innovating
Output of non-organized sectors
Crystal clear brand and product differentiation
CONCLUSION-
Dabur is a big conglomerate. It has many brands and sub-brands under it.
The company is running at a successful rate through its efforts.
They know how to satisfy their consumers as they are the vital asset for their company.
They are taking their business to overseas and trying to expand it more.
CITATION-
Bucchman,R.(1969), Organization Development: Strategies and models, 7,234-58, McGraw Hill.
Bentle,W, (1989), Organization Development: It’s nature, Origins, and Addison- Wesley, Reading, Mass.
Cummings, T.G. and Worley, C.G., 1993, Organization Development and change, West Publishing Company, Minneapolis/ St. Paul (fifth edition)
John, Weasely, H. (1192). Product lines. Available: http://www.dabur-usa.com/. Last accessed 4th December, 1989.
Bolman, L. G., & Deal, T. E. (2013). Reframing Organizations (5th ed.). San Francisco, CA: Jossey-Bass.
The company has a very good information systems support in being able to make strategic and routine decisions. They research and look into every available option prior to committing to purchasing or contracting with the companies in making sure that they are able to make the best quality product at the lowest costs.
Bolman, L. G. & Deal, T. E. (2008). Reframing organizations: Artistry, choice, and leadership, 4th Ed. San Francisco: Jossey-Bass
Kanter, R.M., Stein, B.A. and Jick, T.D. (1992) The Challenge of Organizational Change (New York: The FreePress).
Cummings, T., & Worley, C. (2009). Organizational development & change (9th ed.). Mason, OH: South-Western Cengage Learning.
Peak, Martha H. Time for a change. Management Review. 84(9): 25. 1995 Sep. Organizational change.
Van de Ven, A.H. and Poole, M.S. (1995) ‘Explaining development and change in organizations’ Academy of Management Review, 20/3, 510-40
Bolman, L. G., & Deal, T. E. (2008). Reframing organizations. San Francisco: John Wiley & Sons.
Gibson, J.L., Ivancevich, J.M., Donnelly, J.H., & Konopaske, R. (2009). Organizations: Behaviors, structure, processes (13th ed.) New York, NY: McGraw-Hill Companies, Inc.
Thirdly, the company is committed to delivering superior quality of products and services. It earned a reputation of a convenient and reliable brand that offers the lowest prices, one of the fastest and lowest shipping, widest selection of goods, and many additional features with its services.
PRIMIS MNO 6202: Managing Organizations. 2007. The 'Secondary' of the ' Reprint of the book. McGraw-Hill Education, 2013.
Jones, G. R. (2010). Organizational theory, design, and change. 6th Ed. Upper Saddle River, NJ: Prentice Hall
Cummings, T. G. & Worley, C. G. (2001). Organizational development and change (7th ed.). Ohio, USA: South-Western College Publishing.
‘Development that meets the needs of the present with the ability for the future generation to meet their own needs.’ (World Commission on Environment and Development, 1987) Sustainable development requires three key components: economy, society and environment, sustainable development can be success through striking balance in those factors. These three components are indispensible, they compel to depend on each other. On the other words, we can only gain a decent and energetic environment and society if the economy is strong with a healthy a stable growth rate.
Harris. J.M. 2000 Basic Principles of Sustainable Development, Global and Environment Institute Working Paper 00-04, USA