The 3D Revolution

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The movie industry is among the most competitive industries. Technology, opinions, methods, and people are constantly changing and opening the door for opportunities. This sentence is a bit awkward stylistically.-Christopher Thacker 4/6/10 8:17 PM Among these Among what? -Christopher Thacker 4/6/10 8:17 PM is the increase in popularity of 3D movies. A historically strong company in the field, Sony, is preparing to be at the forefront of this wave. In order to gain a better understanding of how this will be perceived by the consumers, we at the Cinema Consulting Group compiled questions and interviews several individuals. The results confirmed that there is a large market for new 3D movies, however there are limitations on what will be accepted. You should state this at the beginning. -Christopher Thacker 4/6/10 8:18 PM There are also other factors other than consumers that must be factored in when considering the future of the 3D market. Where is our Opportunity? Through research, the Cinema Consulting Group has determined that 3D films present a huge opportunity for Sony Pictures. "3D is clearly on its way to the mass market," Howard Stringer said in a news conference. (2010, para. 2) whenever there is a possible market or a potential new opportunity, it is the responsibility of the Cinema Consulting Group to analyze the situation. In the past 3D has been inconsistent in popularity. Now there have been advancements in technology, which allow filmmakers to produce 3D films in a digital format opposed to the old analog way. “Filmmakers say that 3-D, like sound and color, really breaks down the barrier between audience and movie” (Quittner, 2010, para. 3) Sony pictures have proven in the past that it is a strong co... ... middle of paper ... ...said “I would love to see old movies in 3d!” (2010, personal interview) Where do we go from here? There are still many developments that are occurring in order to further bring about this 3D revolution. It started with Avatar, and has been thrust into the public eye recently. It is still hard to determine the outcome of the things to come, but one thing that is for sure is that the demands of the public are constantly changing. When introducing a new element to any form or entertainment, it is necessary to do a lot of research and to keep your ear to the streets. The people will tell you what you want to know, as long as one knows where and how to ask. I would recommend exploring more elements of this opportunity. One that is becoming clear is the inequality between the number of 3D films scheduled for release and the limitation of movie theaters countrywide.

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