Why customer service is so important for business
Whatever your area of business, customer service should be at the centre of your business model for you to be successful. The ability to share customer service experiences online has increased expectations among consumers and put pressure on business owners to provide an outstanding service. Given that customers are the most important aspect of a business – without customers there can be no sales – it makes sense for business owners to put in the effort to offer a friendly, helpful and efficient service. Although it may require some investment in terms of resources and time, your business will reap massive rewards for the following reasons:
Brand awareness
Customer service can, without a
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In such circumstances, it pays to put resources and efforts into ensuring your customers receive better customer service than they would from your competitors. You might both sell sheepskin coats but if yours comes with a free cleaning product and a customer care helpline number, any potential customer is guaranteed to choose yours. Furthermore, customers will naturally presume that your products are better if your customer service is better, and most are willing to pay a premium price to know they will be treated with …show more content…
Taking into account all the above points, it’s important to have a procedure in place to deal with any complaints swiftly and pleasantly. A dedicated customer service team or representative who can remedy the situation will also help to prevent a swath of negative testimonials and will likely convince the customer to remain loyal. Let’s also not forget the impact social media has had on elevating the customer service experience. Today a disgruntled customer, or indeed a delighted customer, can share their thoughts through social media channels and create a storm of negativity, or positivity, about your company. A satisfying customer service experience will ensure its the
Satisfying and pleasing customers have become something of a corporate obsession. Customer is served in the best, effective and most efficient manner and this practice has become critical.
First, when shopping, a big factor that will impact a customer 's experience is the customer service. Whether it’s from a simple “hello”, or an employee going out
The customer support and customer service functions are more than departments; they are part of an essential strategy for growing your business. In the modern business climate, customers expect answers to their questions immediately. When the right information is available anytime, from anywhere in the world, customers are more likely to have a positive experience, thus customer loyalty will be increased. It is a known fact that the cost to obtain a customer is ten times higher than to maintain and keep existing customers. (Gouran, Dennis, W.E. Wiethoff, & J.A. Doelger. (1994). Mastering communication. 2nd ed. Boston: Allyn and Bacon.) Not in Reference Pg.
Customer service is valued as a competitive tool by many organisations. It gives you the ability to gain customer loyalty while meeting the customer’s expectations. Staff will have many skills and knowledge that will provide a competitive edge. Most organisations are known for the quality of their customer service. This means that they are known for good customer service or poor customer service. However, being known for good customer service will attract customers. It will also attract customers who are usually hard to reach.
When it comes to providing customer service, customers want quality, assurance and their demands met. Companies have a commitment to give good customer service. GE (General Electric) is ranked one of best companies that provide excellent customer service. Their commitment, training and quality to the customers for decades is how they gotten to the top. Meanwhile, AOL is ranked as one of the worst companies that provide poor customer service. There rude deposition, unethical guidelines and disgraceful quality is why they are going out of business.
We aim to take the necessary steps in providing the best experience for our customers. By offering a quality customer service on a consistent basis and leaving our customers happy, this will boost our brand awareness.
Customer service is a critical aspect of doing business for many organizations. This is where the consumer has contact with the organization, and if they feel like a problem or an outsider, their view of the organization will likely be diminished. Professional customer service workers will understand the process of responsive listening, a process that works to show the listener both hears and cares about what is being said (Stern, 1997). In addition to communication skills, customer service professionals need to be trained in conflict resolution. Customer service employees are the face of an organization, and having the ability to have consumers walk away satisfied, while remaining
Complaints are a good form of feedback. They're a few steps to follow in handling difficult situations. The first is to Focus and listen to the customer. The next is to be courteous and discreet, if possible take the customer away from others. Then suggest way(s) to fix the problem, if nothing can be done thank the customer for bring the problem to your attention. If you can't fix the problem go to somebody who can but stay there to make sure the problem is resolved. Then find the solution and implement it, then check the customer is happy and re-thank them for bring the problem to your attention. Last off all record the situation in your establishments logbooks.
Customer service is important in all areas of a business, upstream to the suppliers of the raw materials and downstream to the end users. Customer service can be viewed in three standard ways: as an activity, as a performance measure, and as a philosophy (Coyle 96).
a) Good customer service is a critical component of a quality product. Collier (2011) states that service needs to be consistent, continuous, thoughtful and available. These are crucial in meeting and exceeding customer expectations. Collier also continues on to state that staff providing customer service must have appropriate skills, knowledge and personal attributes to execute a high standard of service. These skills have been identified by Collier as listening skills, punctuality, courtesy, integrity and grooming. The skills and qualities identified are reflected by the five key components of customer service tangibles, reliability, responsiveness, assurance and empathy. The five components have been provided by the SERVQUAL service measuring
Providing great customer service and having the ability to retain customers require consistency in delivering the anticipated services. Customer service encompasses having the ability to provide a service or product to customers by means in which it was promised. However, there are times when unforeseen circumstances may occur, resulting in customer service breakdowns. Understanding the effectiveness of customer service relations provides the assurance needed to handle complicated service related issues. A well qualified customer service representative has the acquired skill to effectively defuse a potentially damaging service related matter. Service recovery influences customer retention and improves customer satisfaction.
At any given time interview can be done with those in customer service and one thing will always remain there will always be unhappy customers. Anyone can search the internet and easily find many stories of customer complaints. There is even a website that allows small business to post complaints of those customers that are never happy. This brings the question is the customer always right? Looking at the current nature of business technology has made so many advances. Yet according to Bloomberg Business the upset customers are on the rise (Bloomberg). The industries that seem to be the most affected are those of the retailers, cable and satellite providers, and banks. This is in large part to the inability for the company to give the customer a lasting experience. The customer is left with unanswered question or the feeling of being swindled. The golden rule gives a great guideline to any manager facing an angry customer. How would you want to be dealt with? The manager can turn things around easily if they take the time to understand the issues in which the customer is upset. According to Forbes there are seven ways to handle u...
The restaurant industry has become quite competitive in recent times. In an effort to cut costs restaurants are taking serious measures to improve their performance in relation to their competitors. Two of the most important steps that restaurants have undertaken in recent years are:
Customer satisfaction is a key ingredient to the success of any business.It is the most important factor that creates repeated customers. Some people know it but do not realize its importance. If a customer of yours is satisfied with one of your products or services, chances are this customer will purchase more of your products or services, which will increase your revenue. Therefore, in order to have your new or existing customers buy more from you, you will have to follow techniques that work. Customer satisfaction takes a very important place in Marketing. As much as you think that your marketing strategies should help you generate sales, think about how the same marketing strategies could help you achieve Customer satisfaction. There are a lot of elements involved with Customer satisfaction.
...stomer service is essential in any organization. Its importance has positive implications on the business. Having an excellent customer service will motivate the organization’s employees. This will result in a win-win situation because a happy employee is a productive employee. When a motivated employee helps customers he/she will ensure that the customers are satisfied in a way that exceeds their expectations. These customers will then go out in to the public and share their experience with friends who will eventually patronize the business. In the long run the business gains more customers and increases its profits. Therefore, every organization should attempt to implement and preserve an excellent customer service strategy. This will give the organization a competitive edge above other organizations and establish a reputable image every business entity long for.