Customer Service

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Recommended: Sainsbury's business structure and strategy

Customer Service

1) An investigation has taken place into the customer service

practices of Sainsbury Supermarket, the investigation will show the

following,

2)

· It will identify and describe the different types of customers and

their needs,

· It will identify and analyse the skills required in customer

service.

· How has sainsbury incorporated consumer protection into its customer

service policy.

· It will also describe how the organisation uses customer service to

meet customer needs as well as strategic objectives.

The report will show how the Sainsbury Supermarket could improve

customer service. The report will contain the following techniques,

· How had sainsbury try to improve customer service

· How sainsbury monitors the performance of its customer service

function,

· How sainsbury could recommend improving its quality systems to help

meet customer quality standards.

HISTORY

As for this assignment the business that was interesting is Sainsbury

because it is the longest standing major food retailing chain in

Britain as well as in France and other European Countries. Sainsbury

supermarket was established in 1869 by John James and Mary Ann

Sainsbury. Sainsbury supermarket serves over 11 million customers a

week & as at May 2003 had 535 stores throughout the UK.

MISSION STATEMENT

Sainsbury Mission is to be the consumer’s first choice for food,

delivering products of outstanding quality and great service at a

competitive cost through working faster simpler and together.

...

... middle of paper ...

...isation whom take care of their customers

in every ways, i.e. they also bring product for their customers which

are safe for them.

The way the planning took place was by my own research at the library

and the Internet was useful to my business, which is sainsbury

Supermarket. I also used my class notes to help me with this

assignment as well as looking at other resorces such as textbooks and

also looked into what Sir Alaistar had thought of customer service. I

used the Internet to find information on saisntobury monitor their

customer performance and other various areas I looked into. In some

areas there were needed a lot of adaption made in E2 and E3 which i

corrected after receiving feedback. The research took a lot of time

inorder to research specific areas as iI needed this investigation on

this assignment.

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