Customer Service : An Best Tool For A Small Business Essay

Customer Service : An Best Tool For A Small Business Essay

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Customer service is critical to any business small or large corporation (SBA, n.d.) Customer service could be the best tool for a small business. The smaller the business the better customer service and customer interactions could make up the difference of the brand of a company. It is difficult for a small business to compete with the large businesses in the purchasing power and pricing of the merchandise. An American Express study revealed that 70 percent of consumers would be willing to pay more for good customer service. Customer service is critical to any business as good customer service could benefit with the more customers being happy and spending more money and doing advertisement for your company. The bad customer experience could also result in customer complaints, or customers could never come back to your place of business. Poor customer service could damage a business where they would not be able to continue their service to the consumers. Establishing the best customer service practices is to ensure location, accessibility, representation, and what customers expect from a business like yours.
In researching the customer service needs and why it is so important to the business has 5 principles that every company looks at for good customer service (CSSP, 2007). Successful customer service is listening to, understand, and respond to customers is one principle that would be the primary that would assist in the customer service industry. The company mission statement or vision of what the company expects would be clear to all of the employees, to show a positive service quality is primary outcome. Company’s set standards and monitor them for the standards. There is some margin of error that is acceptable, but their goal...


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...tween the company and the customer is not in a timely manner the customer could interpret this as a hopeless resolution to their concerns. In having a tracking system to track the concerns and complaints of a customer would be beneficial to a company to make sure that the concerns of the customer are addressed in a timely manner.
In conclusion to all of this information customer service starts at the beginning of the interaction and continues through the whole process of the experience. The training of all staff and further education of the policy and procedures increase the customer service satisfaction and maintain and could increase the new customers with the word of mouth advertising from the current customers. Hiring caring and talented staff that are willing to learn and treat others as they want to be treated would benefit the company and customer reactions.

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