Significance of the Study The research benefits the following: The customer – This study is not only for the benefits of the company who are selling the products, but also this is important to the customer. The study aims an informative feedback from the customer relating to their awareness of buying and using products of the CD R King. CD R King employees– The research proposes a partial fulfillment to the CD R King employees because the company can gather data from the research that would help them understand the consumer behavior and satisfaction through their given feedbacks on the surveys. This would be guided to them so that the company will be getting an idea and apply some adjusting to what the customer suggest. Future Researcher – It would be a better help for the students to their research that is similar to this. The study gives a complete and detail thoughts that assure the guide and references to pursue on their research Definition of Terms In this study there are words or terms which are used as an important key words. In order to have a clearer understanding of these keywords each terms are defined as: Quality. The group of features and characteristics of a saleable good which determine its desirability and which can be controlled by a manufacturer to meet certain basic requirements. Most businesses that produce goods for sale have a product quality or assurance department that monitors outgoing products for consumer acceptability. Price. No matter what type of product will sell, the price you charge your customers or clients will have a direct effect on the success of your business. Satisfaction.. is a person's feeling of pleasure or disapp... ... middle of paper ... ... Indicators Educational Attaiment f p value F cure Decision on Ho PACKAGING College 4.12 1.19 0.79 2.39 accept Overall QUALITY College 4.08 0.37 0.83 2.39 accept Overall PRICE College 4.32 2.20 0.07 2.39 accept Overall The T-test was used to determined if there were significant difference in the customer’s satisfaction on CD R King products when respondent were grouped according to their Educational attainment. The indicators of the customer’s satisfaction on CD R King products measured to determine if there were significant difference in terms of packaging the t-test of 1.19 shows that there were no significant difference exist. In terms of quality the t-test value of 0.37 shows that there were no significant difference exist. Futher in terms of price the t-test of 2.20 shows that there were no significant difference exist.
For the organization, the vision is to increase satisfaction of customers. By offering products with better quality, providing quick services, providing a wider variety of products in the product portfolio along with being hospitable and friendly to customers, satisfaction of customers will be increased. Furthermore, the objective of the company
The above questions are open-ended to enable the participants provide all-inclusive answers. Furthermore, systematic approach will be used in obtaining the required customer sample, which is 15 customers in this case. The customers will be randomly selected, whereby every 3rd customer will be asked to fill-in the questionnaire. The technique of systematic sampling was selected to ensure equal representation and accuracy of results by preventing biasness. In addition, ethical concerns will be considered. The representatives would be informed that their private identity will be concealed and that the study is entirely for the company. The representatives are also at liberty to withdraw from the study and will be provided with a written consent outlining the reasons for the survey.
To develop and answer this question, first is necessary to understand the consumer behavior during the last decades and the importance of the corporate responsibility in the final product or service and therefore in the purchase action and loyalty influence on all this matter.
In the following report, we will analyze different dimensions of customer needs and discuss how to satisfy customers.
Furthermore, I will explain the application of theory relating to me and my purchase. I will also review the marketing activity of the organization where I purchased from. This is to explain how the two theories have been used in the marketing strategy. In addition, recommendations regarding how the marketing strategy could have been improved by applying the 2 buyer behaviour theories are given.
These benefits result from intensive target market research and involving the consumer’s input into product design. Consumer feedback can help a firm identify new product opportunities or improve existing ones. Being more receptive to consumer preferences help create and maintain satisfied customers. Furthermore, satisfied customers increase a firm’s brand name and attract new customers by spreading positive publicity. The marketing concept is essential for a firm’s survival since it establishes lasting relationships with the right customers based on the foundation of customer value satisfaction (Keelson,
Pricing. Our product is priced lower than our competitors in our industry. Even though our competitors have a different kind of product compared to us.
This chapter dealt with the background of the study, problem statement with purpose and objectives. The assumptions, variables, definition of terms and delimitation of the study are also included in this chapter.
We commonly view quality as a physical property of our product and therefore see our task as producing a product that meets these physical characteristics.
Customer satisfaction is the overriding factor for the successful operation. Sales of the supermarket can grow when it makes its customers satisfied with the goods or services by best policy to fit customers’ requirement. So, it can be told that customer satisfaction is followed by customer revisiting or repurchasing. They can also tell their acquaintances about products or services as good. Customer satisfaction and sales might be linked directly, companies have to check the factors periodically such as quality, schedule, layout, inventory and so on to lift customer satisfaction because even small factors that employees didn’t recognize can affect consumer satisfaction enormously.
With the dilemma stated, the management question would be how do we increase customer satisfaction? Research questions, which are the objective of the research study, would include – what can management do to improve customer satisfaction, how is employee attitude and motivation connected to customer satisfaction, should we add employee incentives to reward increased customer service ratings, and should we modify hiring and training procedures?
This is the research study which is intended to help to people on the market economy and in the community. It shows the consumer’s behavior that affects their decision making on choosing a right product. And this study how also shows this method can be useful when engaged on the products carefully.
Customer satisfaction measures the expectation of a customer relating to the product and services provided by the retail stores. Satisfied customers tend to be loyal to the organization and make more and more purchase from the same store, which in turn is beneficial for the organization. According to Hoyer and Maclnnis (2001) satisfaction can be compared with the feeling of acceptance, relief, pleasure and
Consumer behavior does not stop at buying and using a product. There is also post product evaluation which is our thoughts of the product weather we are satisfied or not and if the product is what we expected, are the reviews of the product meeting our standards. This post evaluation affects weather we ever consume the product again. Even a customer loyal to a brand can have a negative post evaluation. This result of satisfaction or dissatisfaction lies upon our fulfillment needs.
To effectively sell a product or service, organizations have to really know how customers behave, regarding to what they buy. The study