Essay on Customer Retention : Marketing And Marketing Specialist

Essay on Customer Retention : Marketing And Marketing Specialist

Length: 1037 words (3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Today’s economy is all about customer retention.

Businesses want their customers to stick around and continue to purchase their products. For this to happen, marketers must strive for more customer engagement.

Research shows that “87% of consumers who interacted with a company daily feel loyal to that company.” People want to know how your business works.

“Customers are essentially not going to just be demanding conversations with brands, but in effect setting the agenda for these conversations. We’re already seeing this, but it’s going to become deafening,” says Jeffrey Rayport, a renowned ecommerce and marketing specialist.

Quality customer engagement strengthens brand loyalty for your business. Here are five strategies to get you started:

1. Focus on acquiring data
Data is vital in understanding your target market. Data-drive strategies helps your team move your business in the right direction.

Start by learning your customers’ habits to build real loyalty, not repeat visits. Collect data from website activity, social media interactions, and purchasing history.


For example, session replays make it possible for you to monitor actual customers on your site. By recording every user action, you’ll spot usability issues and friction points.

With that knowledge, your team can customize content, improve service, and even redo shopping carts. This all transforms into better customer engagement.

Below is an example from Salesforce. The company posts a simple poll on its website. And interested customers can even review the results.

Image Source

More importantly, don’t rely on outdated information. Continue to update your data to remain current in the field.

“Most new brands conduct extensive consumer research before la...


... middle of paper ...


...h Fix uses customer profiles to build unique clothing selections. Then, these hand-selected wardrobes are sent to the buyer’s home.


Image Source

Studies reveal that “97% of consumers said they are somewhat likely to become more loyal to a company that implements their feedback.”

Personalization thrives on the voices of the customer. So, don’t forget to take their ideas and suggestions into consideration.

Send brand advocates customized messages and promotions. Tailor the shopping experience to fit their lifestyles.

Ignite Brand Loyalty
If you’re seeking more brand loyalty, try engaging with your customers. Your interactions may lead to higher customer retention.

Acquire data to learn about consumers. Share relevant posts on social media networks. Skip boring content, and aim to educate and entertain your audience.

Engage with customers. Fuel brand loyalty.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Marketing Communication : Marketing And Communication

- The last “P” of the marketing mix, promotion, has always been my interest. Having attended the class in Promotion and Marketing Communication during my third year at Thammasat University in Bangkok, which later I have completed my bachelor’s degree in Business Administration (Marketing), led me to develop my likeness and passion towards advertising and communication. Visualizing ideas, making connections and putting them into a clearer picture and comprehensible or even wording, that what fascinated me....   [tags: Marketing, Advertising, Promotion]

Better Essays
736 words (2.1 pages)

Customer Retention And Customer Satisfaction Essay examples

- Customer retention matters. Research continues to reveal that it’s better to retain a customer rather than find a new one. Nonetheless, the 2015 Retention Marketing Survey reported that “60% of retailers report a retention rate of less than 20%.” There’s an opportunity to improve your retention strategy. Start by reinventing the customer experience. How can you keep buyers engaged. How can you anticipate their needs. Focus on offering unmatched value. “When establishing a link to value is done well, it provides a clear view of what matters to customers, where to focus, and how to keep the customer experience high on the list of strategic priorities,” write Joel Maynes and Alex Rawson at McK...   [tags: Marketing, Customer service, Customer]

Better Essays
1243 words (3.6 pages)

Customer Satisfaction, Customer Retention And Customer Loyalty Essay

- In this section, theoretical background regarding the current issue will be given. In this case will be explained the customer metrics: customer satisfaction, customer retention and customer loyalty. All these metrics are very important terms of sales and profitability of the company. (J.Best, Market Based Managment, 2014) CUSTOMER SATISFACTION Customer satisfaction is a key customer performance metric for any customer-focused organization. The percentage of customers who are “very satisfied,” as opposed to simply “satisfied,” and the percentages who are dissatisfied have a significant impact on profits....   [tags: Marketing, Consumer behaviour, Customer service]

Better Essays
998 words (2.9 pages)

Essay about Customer Retention And New Customer Acquisition

- 1. CRM is a business process that collecting customer information, making customer segments and understanding customers’ preference to develop products and services that can meet customers’ needs. The aim of CRM is to make more effective interaction with customers and develop a strong customer relationship over time. A successful CRM program can help a enterprise to increase customers’ loyalty and target the most profitable customers; it is so important because current customer retention and new customer acquisition are the keys for business....   [tags: Customer relationship management, Customer]

Better Essays
1529 words (4.4 pages)

Essay about Customer Enhancement And Customer Retention

- • Go the extra mile - rendering above and beyond will build strong relationships with customers and build strong loyalty by paying attention to their needs and issues. • Make it individual - customized service improves customer experience and that something customers are expecting and demanding. Make their practice personal to strengthen the tie with the brand. Rather than try to manage customer retention with a mixture of customer retention strategies, many companies apply customer retention software systems and battered customer retention plans to improve customer retention....   [tags: Customer service, Customer, Customer experience]

Better Essays
998 words (2.9 pages)

Customer Relationship Marketing ( Crm ) Essay

- Customer Relationship Marketing (CRM) is more focused on what happens after a customer is acquired. The goal is to develop a long-term customer relationship that benefits both the customer and the company. This summary will discuss the purpose of customer relationship marketing, the customer’s value versus the company’s value, strategies used to implement CRM, and review companies that have successfully implemented customer relationship marketing programs. Purpose of CRM Relationship marketing aims to build equally satisfying long-term relationships with key partners in order to earn and retain their business....   [tags: Marketing, Customer relationship management]

Better Essays
1010 words (2.9 pages)

Marketing Analysis : Customer Management Essay

- Customers are looking for ways to reduce their cost, and increase their utility towards products. Customers have complicated choices when deciding which product will increase their overall satisfaction, the main goal for suppliers is to convince customers that they have the desirable product quality at the right price. A good method to gain customers’ attention is the customer value proposition, it is defined as a business or marketing statement that describes why a customer should buy a product or use a service....   [tags: Marketing, Customer value proposition]

Better Essays
1207 words (3.4 pages)

Essay about Customer Orientation And Customer Diversity

- As the economy grows sustainably, Customer market continues to expand, which causing more and more people will pay close attention to customer needs and consumption. Standing direction of the enterprise and producers, the overriding goal is to pursue the highest profits in consideration of elements such as Capital, technology and customer awareness. Since the the customer is the most important consumer about the product, as well as the resources of customer remain one of the leading factors that are considered when companies make decisions in the market to get high market profits....   [tags: Marketing, Customer, Customer service]

Better Essays
1120 words (3.2 pages)

Research Study Exploring Factors that Affect Customer Retention Essay

- 1. Abstract Purpose: This research paper gives an insight on the factors affecting customer retention, customer retention is now known to be a key factor which can alter customer’s decision on repurchase of a particular product/ service. This research paper discusses relationship marketing, customer loyalty and customer satisfaction as basic factors affecting customer retention. Design/ Methodology/ Approach: The data for this study was gathered through a questionnaire distributed to population in Islamabad and Rawalpindi....   [tags: business, marketing]

Better Essays
2498 words (7.1 pages)

Essay on Customer Satisfaction

- Customer satisfaction Customer satisfaction is one of the most essential elements of customer retention, customer loyalty, and product repurchase. The art and science of customer satisfaction involves strategically focusing on creating and reinforcing pleasurable experiences. To maximize customers satisfaction about Fadzill Construction Sdn. Bhd works, they practice built and sell method which after the construction is finished with all ready documentation, they will open for sell. So the customer won’t feel disappointment as they will buy the house after they take a closer looked at the house....   [tags: customer retention, loyalty, new business]

Better Essays
1231 words (3.5 pages)