Customer Relationship Management Is A Strategy Essay

Customer Relationship Management Is A Strategy Essay

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Customer Relationship Management it is a strategy used to learn more about customers behaviours and needs in order to improve strong relationship companies use to manage and analyse customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving slaes growth(Wu & Lu, 2012). CRM systems are designed to compile information on customers across different channels or points of contact between the customer and the company which could include the companys website, telephone, livechat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers personal information, purchase history, buying preferences and concerns.
• Providing services and products that are exactly what your customers want
• Offering better customer service
• Cross selling products more effectively
• Helping sales staff close deals faster
• Retaining existing customers and discovering new ones.

The company understands that while each of their property gives customers with a extraordinary experience the success of the company is guaranteed. Actually, their value suggestion it’s about satisfying the needs of leisure travellers and stressed business who value a luxurious environment, a high quality, terrific personalised service and time. Visitors think like what they paying its worthful.

Their guests don’t have to leave the hotel for anything because everything that they could possibly want is located on their property. Therefore the company has even more time to analyze and build a relationship with their clients. This is how resort is able to charge high prices to...

... middle of paper ...

...ld you be able to work with them? This must be someone who will bring value to you project - are industry or process knowledge related to their needs? This person or couple must be willing to share skills and tasks in order to help manage time and costs.
Communication plays a key role when ensuring that everyone understands why the CRM project is being undertaken. Put yourself in the shoes of your employees and really answer their questions:
• Why are we doing this?
• What are the goals and vision of the CRM project?
• How will it affect me directly?
• What changes will need to be made?
• How can I contribute to the project?
By answering these questions and opening up communication with the organisation you will find that the organisation itself will be much more likely to input to the project and less resistant or worried about the inherent changes that will come.

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