Customer Relations Management Case Study

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The ability for the customer to interface with the company would be throughout the customer relations portals on the website; we have everything from instruction manuals and support videos to help show the customers how to fix their potential issues. The fact is, customers search, make buying decisions, solve problems, look for self-service options and get to know businesses through the content and information about them on the web (Since). Next we would suggest that the customer contact, our support call center. Garmin currently employs around 700 customer support specialist around the globe in order to better assist our customers. Currently in the United States, we have 6 locations around the United Sates to ensure that there are minimal waiting times and also specific knowledge base employees …show more content…

With the use of technology and customer service you can look at analytics to derive trends in call volumes and customer preferences. This would allow for Garmin to refine their customer service experience with technology would be through insight driver marketing, knowing who is calling you and collecting the additional data allow companies to better direct their marketing …show more content…

Linking everyone within the business together for two days maximizes seamless communication for company position and goals. The use of technology benefits multiple facets of the company from stakeholders, employees, and retailers. In conjunction with the customer relations management software that Garmin uses their sales support has the ability to open jobs and also request support to help customers in the field. With this type of in connectivity Garmin has been able to better serve their

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