Customer And Community Relations : A Focus On Meeting The Local Community Need For Child Care Services

Customer And Community Relations : A Focus On Meeting The Local Community Need For Child Care Services

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Market Segmentation
La Bambinière has a focus on meeting the local community need for child care services within the 15-mile radius of Winston-Salem. Children will be taken in flexibly on either a full-time or part-time basis.
Full-Time working couples. The downtown area will establish a significantly large, full-time, regular client base in order to establish the healthy, consistent revenue base which will ensure stability of the business. Customer and community relations are extremely important, as it is imperative to keep the parents pleased in order to keep their children in the college.
After school care. Another large segment of the business will be in the after school care market. La Bambinière is surrounded by three public elementary schools. By offering tutoring, and transportation to after school activities, we will attract these profitable business clients, producing significant supplemental revenues.
Part-Time workers/drop-Ins. Part-time workers and Drop-Ins from the locals businesses will comprise less than 1% of the revenues. While this market is not a primary focus, sufficient flexibility to handle this market is important to the local 'word-of-mouth ' marketing strategy.
The initial market penetration will be through the North Carolina Division of Child Development and Early Education which provides assistance program for low-income and other eligible families. The program helps families afford child care by sharing the care, and more than 100,000 children in North Carolina benefit from the program each year (North Carolina DCDEE, 2016). These families will establish the first customers for La Bambinière.
Market Needs
With inflation continuing to rise each year, the typical American family now requires dual...


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... Occupational Safety and Health Act (OSHA): designed to ensure safety and health in the work environment.
The North Carolina state laws require the caregiver to be at least 21 years old of age to work in a child care facilities. Staff qualifications and training requirements are essential for adults who interact with and teach children. These requirements protect children by ensuring that facilities provide a physically safe and healthy environment where the developmental needs of children are being met and where children are cared for by qualified staff
Personnel Plan
La Bambinière believe in a rapid growth within the first 18 months of opening and the following table summarizes personnel expenses for the first three years subsequent to the 18 months of business. The numbers reflect 100 % enrollment, a full staff of teachers and a 3.5% payroll increase each year.

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