It isn’t a lie what people listen in documentaries or any other source of information, the current situation in the country is not positive, but at the same time, there always share the negative reality. The impact of the mass media, or even internet and other channels is even worse than any other, it can change any good idea someone can have because they know we believe on what they show us. This is the biggest challenge a destination could have when they want to change its image and international perception.
There are, naturally, other factors to support this image or perception and it is the impression people might have for previous experiences, people who have traveled and have been able to analyze, compare and close the gap between the perception and the reality. People have always a vision of a product or a service, in this case a destination, before buying it, and after this process they are capable of judging from experience, they are the only ones who can improve this vision, because they have seen the truth.
Colombia is a country worth visiting, many people have and they have fallen in love with the people, t...
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...and hotels that accommodate every taste and budget. • Third largest city in Colombia.
• “The Salsa Capital”. Visitors fall in love of its energy. • Second largest city
• The city of the “eternal spring”
• Intercontinental: 282 rooms
• Melia hotels and resorts
• Marriot • Intercontinental
• Four Points by Sheraton
• Ibis • Whyndam hotel group
• Melia Hotels and resorts
FIGURE 8: HOTEL DEVELOPMENT: SOURCE: COLOMBIA.TRAVEL
Because of the touristic development, the total foreign investment in tourism has increased up to 800 million dollars in the first semester of 2013 and the national around 623 million in 2010. With this money, it has been possible to allocate the resources in all the territory and it has helped to develop other touristic areas, so they can be able to promote other destinations (Portafolio, 2014).
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