Cultural Studies : Two Paradigms Essay

Cultural Studies : Two Paradigms Essay

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Stuart Hall, “Cultural Studies: Two Paradigms” from Media, Culture and Society, Raymond Williams and E.P Thompson summarize about the way they saw culture, they refer it to the way of life and saw mass media as the main role in capitalist society. Williams’s perspective, his ideas was referred to culture as to social practice, he saw “culture as a whole way of life” and as to structuralism that makes the concept of the “structure of feeling“(Stuart Hall, “Cultural Studies: Two Paradigms” 1980). William was influenced in the seventy by Gramsci’s but, Williams became familiarly with Gramsci dominate and at the end of the 1970’s hegemony became the central concept of cultural studies. Thompson main idea was cultural focus, but mostly on social classes and class consciousness; he was not interested in the way “whole way of life” but how people, working class that were struggling in the dominate aspect of the “way of life”.
Therefore in this article both William and Thompson, saw culture in a different way of life, but according to Thompson he determined based on the economic base. The articles of Stuart Hall, “Cultural Studies: Two Paradigms” from Media, Culture and Society, I will be describing culturalism and structuralism how the theory is applied to cultural studies. According to Hall he finds Cultural Studies: Two Paradigms from Media Culture and Society, that neither of them is acceptable to the study of culture. Hall suggested these Cultural Studies: Two Paradigms have their strengths and weakness towards cultural studies. Cultuarlist paradigm is referring to focus on the experience of culture, he wants us to recognize we need to understand the distinguish content of culture which is referred to its social, political and econ...


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... and racial traits and should not be judged because we are all different individuals.
Furthermore, everyone has different views on how the media portrays racial issues on Television shows, for example, The Cosby Show and The Jefferson’s how they are portrayed negative and positive image towards African American and minorities. The perceptions that we developed of ourselves; others and the world are representations of the reality of mass media images. Theses media outlets give us strength and weakness how a person perceives a story as viewers, we have been entertained by media outlets when we see strong picture images and videos on the television it has helped us shape our views. Mass media affects different social issues in our everyday life, whether we want to admit it or not, we all rely on the media in order to help us shape our opinions, attitudes and beliefs.


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