This study employed a survey to examine the relationship between perceived cultural proximity and Korean popular cultural identity potential in China. This section details the identification of the survey design, participants, sample, sampling procedure, measures, and ethical issues.
The purpose of this study is to explore the relationship between perceived cultural proximity and Korean popular cultural identity potential in China. To do this, it employed a survey in which a sample of subjects is drawn from a population and studied (e.g., via interviews or questionnaires) in order to make inferences about the population (Espina, 2013). According to Espina (2013), employing a questionnaire allows the researcher to provide a quantitative depiction of the present stances, opinions, and attitudes of a specific sample, and later the researcher can generalize the questionnaire results to that of a population. Further, a survey is the preferred data collection procedure for this particular project, as previous national identity potential studies have employed this same method for measuring the different dimensions of a national branding potential (Simeon, 2006).
An online survey was designed to collect data and the data was collected at one point in time (Espina, 2013). According to Espina (2013), employing online survey collection data has many advantages including low cost, ease of data management, temporal convenience, and it allows the respondents more comfort when it comes to answering the questionnaire. However, the weaknesses of this method involved hardware and software requirements for participating in the study, the increased possibility of incomplete surveys, as well as increasing participant re...
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...archer obtained approval from the Institutional Review Board (IRB) prior to data collection. This measure ensured that all respondents were protected from any possible negative effects or discomfort from taking part in the study.
Espina, C. (2013). Perceived cultural proximity and perceived news source credibility in Puerto Rico. Media Studies - Theses. Paper 16.
Hyun, K. (2007). Asian cultural proximity, Korean modernity in between, and reception of Korean TV drama in the East Asia. Conference Papers – International Communication Association, 1-25. Retrieved from Communication & Mass Media Complete (26950583).
Johnson, B. (n.d.). Chapter 7 Sampling. Retrieved from http://www.southalabama.edu/coe/bset/johnson/lectures/lec7.htm
Sieom, R. (2006). The branding potential and Japanese popular culture overseas. Journal of Diversity Management, 1(2), 13-24.
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