The dominant traditions have an important role to many economies in terms of assessing change and continuity that involves the growth of prosperity and employment in the cultural industries. The process to determine the best solution may be complicated and tiresome as controversy surrounds these traditions. Profit generating and control may be the main reasons of these approaches, but they also carry an important characteristic in how society understands “the relationships between culture, society and economy.” (Hesmondhalgh, 2007, p.6) Many compare and contrast on whether political economy or cultural studies approaches are more useful towards the study of media and popular cultural. If both approaches can get past their differences, perhaps they may have the potential to work in harmony together in achieving the same goals.
When examining the power of cultural production, political economy is known to have stronger concepts than “cultural and media economics and, liberal-pluralist communications studies (Hesmondhalgh, 2007, p. 3...
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