The main purpose of this article is to consider whether there is a weakening of the bond between the users of German products that are used outside Germany, and determine which cultural factors should be considered at the design stage.
The key question that the author addresses is whether the cultural diversity of the washing machine customers should be taken into consideration in the early phases of product development not only to increase customer satisfaction, but also to improve its chances of sales on the global market. The relevance of this question to the article as a whole is substantial. Honold states that addressing the 8 factors will benefit the company described in the article.
The most important information in this engineering article are the eight factors that have to be taken into conside...
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