In past, cultural meanings were constructed by groups of individuals to meet the needs of their individual communities. In a situated culture like these, O’Sullivan suggests that cultural meanings are directly related to the personal conditions of experience in a specific place and time (RAYNER, 1994). Major cultural aspects that affect the hospitality industry are social class, ethnicity and status. People from different parts of the world with different traditions and cultures expect different things about their service like what is it like going to be. In the West the guest tries to respect the ways of the host. However, in China the guest is treated with great kindness and respect by the host and guests are encouraged to do what they like! For example it is rude to smoke in anybody’s house without asking and it is usually not allowed if the hosts are non-smokers. In China it would be considered rude to refuse someone to smoke in your house or hotel room or train compartment. Fortunately there are regulations restricting smoking in some places like trains and some buses. In most of the restaurants, guests are treated as their friends. In Jordon, everybody has a saying of the phrase "ahlan wa sahlan" which means “I welcome you”. In their culture of hospitality, a coffee cup is to be shared between the host and the guest. The host first drinks ...
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...e inside the rooms. There is culture involved in this too. On the other hand technology has also changed some cultural aspects in the hospitality industry. For example, when we plan to go to a really good restaurant and then when we get there we find out that the restaurant is full. There is no table available. In such cases, reservations through internet that is online or through telephones can help us. To inform people about different offers and notices, emails and texts are used. This tells us that technology has also changed in the recent years.
In conclusion, the cultural influence has changed many things in the hospitality industry. Companies that understand their own cultural style and can identify a matching approach in potential candidates are able to make more decisions about the kind of people they need to round out their team with compatible expectations.
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