Cultural and Diversity Advertisement Essay

Cultural and Diversity Advertisement Essay

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There are many different nations in which their citizens have their own language and way of living life but the United States of America is unique because of its diversity of citizens. And for this reason America is called a “melting pot” because it has a variety of citizens who are of different ethnicity and they each have their own culture and languages, and all these people are living in a single united nation. Coca-Cola has created an advertisement that opens with first paragraph of the song “America the Beautiful” being sung in English. This part of the song goes on to be sung in seven different languages throughout the advertisement and it shows a variety of people that represent the citizens of America. Coca-Cola’s advertisement shows the diversity of Americans that have different ethnicity, cultures, and religions and how all are being connected and unified through Coca-Cola to exemplify the beauty of America.
The first paragraph of the song “America the Beautiful” is used to show that people in America are connected even though they may come from many different backgrounds. The first part of the song itself has important meaning to the people that live in America because it is something that most Americans learn at an early age in elementary school. Everyone is able to bond over the song because they all know the words to at least one portion of the song. To have such a special song sung in seven different languages shows that America truly is, a “melting pot”, which is a united but mixed and diverse country. The lyrics and harmony says that Americans can work together regardless of the differences that exist. The part of the song “America the Beautiful” that was used in advertisement has a deeper meaning behind it:

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...n conclusion this advertisement utilize different things: a song, people doing the same thing, lighting, emotional connection, and scenery to demonstrate how diverse America truly has become and why it is a good thing to be so diverse. In addition this advertisement was not just able to say why America is beautiful but illustrate to everyone why it is beautiful, which is no easy task. Coca-Cola was able to get the message of how they can help unite cultures and people through using a connection that everyone is able to have with their product. Nevertheless, by casting different individuals into a variety of landscapes, the advertisement was able to suggest that what makes America beautiful is its diversity of people and landscape.



Works Cited

"Official Coca-Cola "Big Game" Commercial 2014 - America Is Beautiful." YouTube. YouTube, 02 Feb. 2014. Web. 08 Apr. 2014.

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