CSR- Corporate Social Responsibility

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Recommended: Corporate Social Responsibility Principles

As the world become more globalized and civilized, it is important for any company to contribute to do the social responsibility beside their main purpose of making profits (Erhemjamts, Li, & Venkateswaran, 2013; Otubanjo, 2013). This paper aims to provide a description of corporate social responsibility (CSR) associating with its tremendous effects on international business both positively and negatively. In addition, the paper as well contains discussion about both shareholder’s and stakeholder’s point of views on corporate social responsibility as there have been quite a few controversial about their benefits when implementing CSR. Finally yet importantly, the research will examine several difficulties and counterpart ones of any international organizations wanting to apply CSR in an effective way in Vietnam. Corporate social responsibility is generally known by Western countries as a desire of a corporation to contribute to stakeholders beyond their duty, to be specific, the manner of treating the employees, the extra benefits for the customers and community in general. In addition, it is also corporations’ wish to maintain environment situation, treating and recycling waste as well as using natural resources appropriately, and to improve society conditions, increasing social welfares and doing community services. According to Ricky and Michael (2013), CSR can be understood as the obligations to serve the stakeholders, the environment, and the society. In Asia countries, business people also apply CSR but in a different way based on a set of belief, norms, moral value built in religion or ancient philosophy. In particular, it is the way of living, behaving and treating other people in order to be a good person, or to be respec... ... middle of paper ... .../s10551-010-0452-y Skudiene, V., & Auruskeviciene, V. (2012). The contribution of corporate social responsibility to internal employee motivation. Baltic Journal of Management, 7(1), 49-67. doi:http://dx.doi.org/10.1108/17465261211197421 Dincer, B. (2011). Do the shareholders really care about corporate social responsibility?*. International Journal of Business and Social Science, 2(10) Retrieved from http://search.proquest.com/docview/904512870?accountid=63189 Barnea, A., & Rubin, A. (2010). Corporate social responsibility as a conflict between shareholders. Journal of Business Ethics, 97(1), 71-86. doi:http://dx.doi.org/10.1007/s10551-010-0496-z Bui, T. L. H. (2010). THE VIETNAMESE CONSUMER PERCEPTION ON CORPORATE SOCIAL RESPONSIBILITY. Journal of International Business Research, 9, 75-87. Retrieved from http://search.proquest.com/docview/875107737?accountid=63189

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