The Csr Policies And The Corporate Social Responsibility Pyramid Essay

The Csr Policies And The Corporate Social Responsibility Pyramid Essay

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This research will examine and analyze the CSR policies and roles that influenced the company’s image by its strategies, activities as well as practices especially in petroleum company, therefore, to be precise of the information, this research will utilize petroleum industries in Thailand which are PTT Company, Thai Oil company and Bangchak Company as cases study. Also, this research examines the advantages of petroleum industries following the CSR policies and the CSR policies help the company having the competitive advantages and community as adopting CSR approach to its business strategy.
Moreover, the research will examine the feedback and respond of the society and nation. As to complete this aim, this research utilizes the theories, which are the triple-bottom line and Carroll’s corporate social responsibility pyramid.

Triple bottom line (or otherwise noted as TBL or 3BL) is an accounting framework with three parts: interpersonal, environmental (or ecological) and financial. Many organizations have adopted the TBL framework to evaluate their performance in a broader perspective to create greater business value. Petroleum companies have been engaged in CSR principles as they are blamed and society against, therefore, they are enthusiastic to start this concept to the company policy as well as to reduce the bad reputation from the society. Furthermore, Carroll’s corporate social responsibility pyramid is to scope the CSR principle to be accepted in business sector which consisting of economic legal, ethical, and philanthropic, this theory describe the social responsibility is a sector of the business strategy as a reason of good reputation, public relation policy, and the company’s competitive advantage. Corporate Social R...


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...ances and activities in every position that respond to the social activities either directly or indirectly sup-port. Additionally, the company will encourage supervisors and employees to participated in social-ly responsible. Thus, this social responsibility approach is managed by responding the society issues and problems as adapting and resolving simultaneously.
(3) Social Responsiveness Approach. The social responsiveness approach is not only deter-mining that economic profit and corporate social responsibility are mutually respond, but also be prudential concerning the prospective social issues and problems. Concerned to the social issues prospectively, the company dedicates the company’s resources as a result of respond to those issues. This principle is more an action of prevention than cure by forecasting the future social issues and immediately solve that.

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