Lately, advertisements concerning various issues, from smoking to drinking while driving, have been making a more significant impression by taking a more gritty and realistic approach with enhanced effects and plausible scenarios. COW, in particular, gets straight to the point; instead of simply referencing the issue, they faced it head-on –literally– presenting a small group of teenage girls getting into a deadly collision. The superior computer-generated imagery makes the depiction exceedingly graphic with violent blows to each victim of the vehicular calamity. In a few quick moments, the diversion of an insignificant text message sends a young driver drifting over the lane-dividing line, prompting a crash that involves multiple vehicles and several casualties, from the ignorant teens to an innocent young infant. To some, the video may not have as significan...
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... them interested as the plot develops and the intensity increases. The police used their knowledge of factual cases to add credibility and plausibility to the film. That and the clever character placement reaches out to all people who have ever been in a car.
"Gwent Police - News." Gwent Police - Welcome. Web. 10 Feb. 2010.
“Teen Driver Menace: Text-Messaging: Studies Show Texting While Driving Is Epidemic."
Parenting Teens. Web. 10 Feb. 2010.
“YouTube – PSA Texting while Driving U.K. Ad [HD].” YouTube – Broadcast Yourself.
Web. 31 Jan. 2010.
"Teen Driver Menace:
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