CROSS CULTURAL COMMUNICATION IN INDONESIA AND UNITED STATES

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On 2007, Volkswagen AG financial performances hit its record sales and earnings, selling more than 6 million car in a year and accumulating approximately €113,808,000 sales revenue (Volkswagen Annual Report, 2008). Martin Winterkorn, Volkswagen's Chairman of the Board Management realised that Volkswagen secret of success is thanks to the continuous effort towards new knowledge creation and innovation process. Gurteen (1998) stated that collaboration enabling firms to initiate faster knowledge creation and innovation. Drawing from Gurteen's statement, Volkswagen AG's new knowledge creation and innovation process (via strategic alliances and acquisition) allowing them to gain a new knowledge of automobile industry faster and meet different needs of customers. It saved them from the brink of bankruptcy and also makes them one of the biggest automobile manufacturers in this world (Koplin et al., 2006).

Company Background
Volkswagen AG is one of the world's leading automobile manufacturers. It currently has wide varieties of brand like Volkswagen Passenger Cars, Audi, Skoda, Seat, Bentley, Bugatti, Lamborghini, Porsche, Scania, and Man. All brands have individual characteristics from sports cars, high-end car, commercial vehicles, SUV and family car. This is part of company strategy to fight global competition, where each brand contributes as an independent brand under one umbrella of Volkswagen Groups (Hood and Vahlne, 1998). The origin of words from 'Volkswagen' is people's car, born from Ferdinand Porsche's idea who wanted to built a car that available for everyone with a loan program (Aviel, 1980). He then succeeds in creating the new type of car codename Beetles, one of most prestigious vehicles ever created in the history of au...

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...(2008) 1992-2008: Globalization of the mobility group. Available at: www.chronik.volkswagenag.com (Accessed at: 10 March 2013).
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Shimokawa, K. (1994) The japanese automobile industry. London: The Athlone Press.
Wimmer, E. and Mani, A. (2012) Monitoring the future: VW and toyota vying for pole position. NY: Palgrave Macmillan.
Zagelmayer, S. (2001) 'Brothers in Arms in the European Car Wars: Employment Pacts in the EU automobile industry'. Industrielle Beziehungen, Vol. 8, pp. 149-177.
Zahra, S. A. and George, G. (2002) 'Absorptive Capacity: A Review, Reconceptualisation, and Extention'. The Academy of Management Review, Vol. 27:2, pp. 185-203.
Zola, D. (1999) 'Cheerio, Old Chap'. Ward's Auto World, 11 November 1999, p. 73.

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