Therefore, knowledge and understanding of a cultural diversity are a must, especially for businesses operated worldwide, to correctly react to body language, symbols, gestures or situations that can be easily misunderstood due to cultural differences and can lead to the unsuccessful transactions, contracts or a business as a whole. For example, Americans or Brits use the gesture 'thumb up ' to express that everything going well, while in Bangladesh it means rude or awful.
Living or doing a business in different country does not only mean knowing their food, music or clothing, but mainly to understand their beliefs and values, as these are usually hidden deeply beneath the surface, even though, we may find some habits or beliefs in the different country 's culture to be same or very similar to ours.
In my opinion, it is very difficult to talk about cultural differences without making statements or likelihood, hence generalisations, which can help to describe how people from one culture usually behave and react in a particular situation. However, even though generalisation can help to learn and understand different cultures around the world, it can lead to a negative stereotyping, miscommunication and conflicts.
•What is culture?
Culture is an important concept not only in sociology, anthropology, psychology, but in International business as well. It could be explained by the way we live, what we wear, eat or talk.
Furthermore, we can use the word 'culture ' to indicate obtained or learnt behavior which is shared among other members of the society or a group.
The term culture is ve...
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...ciety with strict social norms, e.g. France, where people are less happy, healthy and active. In indulging societies, e.g. Mexico, people are happier and healthier, positive and friendly.
Even though, these studies have been criticised for being obsolete and for its homogeneity, as subcultures has not ignored, it helped me, an international business student, to understand a cultural diversity, a relationship between gestures, body language, their own ‘unwritten rules’ and language itself with a culture, which I have never been aware of as well as a consequence which could possibly lead to a huge misunderstanding in my future career development. I realised, that a culture is not static and can change due to unexpected circumstances or even through new generations of people, therefore a research, knowledge and understanding of a particular country’s culture is a must.
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