Uber Case Study

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Crop has a contract with Uber – The allegation is that Crop made calls on behalf of Uber to the residents of Quebec urging them to call their respective Member of Provincial Parliament (MPP) to influence the government’s opinion on pending legislation to affect ride sharing. (The indication at this point is that the name of Uber was not mentioned in the calls)
The allegation further states that residents who were favourable to the suggestion in the call were connected directly to the respective MPP’s office telephone number to inform the respective MPP of the resident’s support of ride sharing.
Members of MRIA must adhere to a code of conduct that sets the standards of how marketing research is conducted. Member firms may engage in other activities other …show more content…

The media reported that Mr. Alain G. the principal of Crop apologized for this project – please confirm if this is correct.
2. Is Crop the owner or involved in any other business(es) other than marketing research?
a. If yes, please provide details of the nature of the business, and any services provided to marketing research firms.
b. If yes, do your share employees?
3. Did Crop had a contract with Uber to undertake any project or research?
4. Did Crop or any employee(S) of Crop undertake any project/research study with Uber in 2016?
5. Did Crop registered any project/research study with MRIA Research Registry for a ride sharing client- Uber?
6. Is there a survey registered with MRIA by Crop of a research project for Uber?
7. We request that Crop provide MRIA with a detailed scope of the research undertaken that CROP would perform on behalf of the client Uber.
8. It is alleged that calls were made. If calls were made, please provide a copy of the transcript used to conduct the calls.
9. The name of the senior member who approved the study/project.
10. The name of the supervisor of the calls
11. Were the calls made live or made with ADAD/IVR?
12. Number of calls made.
13. Period over which the calls were

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