Critique of Naomi Klein’s No Logo

Critique of Naomi Klein’s No Logo

Length: 1288 words (3.7 double-spaced pages)

Rating: Excellent

Open Document

Essay Preview

More ↓
Naomi Klein’s No Logo states that corporations have been championing globalization using the reasons that globalization allows U.S. consumers to benefit from cheaper products produced abroad, while developing nations benefit from the economic growth stimulated by foreign investments. The generally accepted belief is that governmental policies should be established in favor of the corporations to facilitate the trickling down of corporate profits to the end consumers and workers abroad. Klein, however, contends that globalization rarely benefit the workers in the developing countries.

Corporations seek out countries with cheap labor forces to lower their production costs. Consequently, they will engage in practices, such as banning labor unions and selecting a passive labor force, which frequently consists of young women, to ensure their policies on low wages are met with little or no resistance. Ultimately, in order to attract investments of multinational corporations, governments in third world nations must compete against each other to exploit their own labor force to supply the cheapest products. Furthermore, instead of sharing the profits with the workers, corporations spend most of the money saved from the labors on advertising and celebrity spokespeople.

There is no unanimous voice on the subject of globalization from the business community. It is undeniable that unjust labor practices do exist abroad. One notable anti-globalization proponent is economist E.F. Schumacher, who spoke vehemently against the nascent practice of globalization and belief in mass production in his book Small is Beautiful in 1973.
Schumacher claims that mass production through specialization of labor actually do more harm to the poverty-stricken countries. He argues that the specialization of labor was developed to benefit nations with small populations, whose growth was restricted by the shortage of labor, and is therefore incompatible with developing countries that generally have large populations. Specialization of labor in nations with large populations serve only to enslave the majority of the populus to the monotonous production of goods that is devoid of any spiritual purposes and restricts the workers’ creative potentials.

Furthermore, Schumacher also argues that the goal of the government and community is to ensure that every person within the community has the means to lead a meaningful existence. Globalization, on the other hand, fails to benefit communities. Many developing nations that host multinational corporations have a large percentage of the population with little or no means of survival.

How to Cite this Page

MLA Citation:
"Critique of Naomi Klein’s No Logo." 123HelpMe.com. 21 Jul 2019
    <https://www.123helpme.com/view.asp?id=166622>.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about Naomi Klein : The Rise Of Disaster Capitalism

- Naomi Klein is a well-known Canadian Journalist that has written for The Rolling Stone, The Guardian, New York Times and many other well-known publishing companies. Naomi Klein is also a well-known writer of the books This Changes Everything: Capitalism vs The Climate (2014). This book debates about climate change and how it is not an issue that should be as ignored as it is. Fixing the issue will not only reduce greenhouse gas emissions and improve conditions it will also help in economic ways (Klein 2014)....   [tags: Global warming, Greenhouse gas, Climate change]

Research Papers
921 words (2.6 pages)

Essay on This Changes Everything By Naomi Klein

- Title: Student’s Name: Professor’s Name: Date: An Argumentative Essay on “This Changes Everything” by Naomi Klein Introduction The book by Naomi Klein “This Changes Everything” is astonishing as it enlightens the readers about the society and the confrontations of the 21st century and its challenges. The author of the book emphasis’s on the activism in a remarkable way and reports of unlawful activities in the co-operate world (10). The author further elaborates on the issues of misuse of power by co-operate and underworld brought about by the western- style capitalism tied by the government which tries to cap on profitability....   [tags: Carbon dioxide, Natural gas, Greenhouse gas]

Research Papers
1356 words (3.9 pages)

Analysis of Naomi Klein’s book, The Shock Doctrine: The Rise of Disaster Capitalism

- The term the Shock Doctrine was created by journalist Naomi Klein in her book The Shock Doctrine: The Rise of Disaster Capitalism which refers to the idea that economic liberalists formed an entire industry take advantage of disasters such as natural disasters or military coups and privatize everything they can get their hands on. The name of this industry is the Disaster Capitalism Complex and it is comprised of the corporations and organizations that see recently shocked areas as ripe for the emplacement of economically liberal policies and institutions....   [tags: shock doctrine]

Research Papers
1676 words (4.8 pages)

Designing The Services Of Allstar Logo Essay

- So, you want to provide customized aprons for every employee. First of all, offering your employees custom embroidered work aprons will bring everyone together. In addition, aprons can be custom printed and the design options are endless. Work aprons can be purchased in a variety of sizes, colors, and designs. Since aprons are used for business purposes, you’ll want to keep them in a professional way. Rather than choosing flashy designs, make a selection that reflects your company. Use the services of AllStar Logo to increase the recognition of your brand....   [tags: Logo, Brand, Graphic design, Trademark]

Research Papers
1184 words (3.4 pages)

The Legacy Of Apple 's Logo Essay

- Apple’s logo is one of the most recognizable logos in the world. If asked to describe the picture on the back of an iPhone or a Mac, almost anyone would be able to easily explain the apple with a bite out of it. With genius men behind the brand and a 1984 themed first commercial, it only takes a moment to realize that there is probably a story behind the famous trademark. Indeed, there is was no meaning intended to be hidden within the apple, but even though no significance was predetermined, it has developed a life of its own full of hidden meanings and more obvious ones, all of which are completely coincidental....   [tags: Apple Inc., Brand, Logo, Computer]

Research Papers
1440 words (4.1 pages)

Essay about Evolution Of The Starbucks Logo

- The time line shows the evolution of the Starbucks logo (by …) not only does its show from the 1971 to current day but it also takes a speculative view on how the logo will progress going according to its previous stages of reduction. The future stages of the logo gradually focus more on the mermaid character eventually removing it all together the tough is that as customers became more exposed to the previous logos that allowed for those stages of reduction in the future the colour alone will be enough to make the logo recognizable....   [tags: Brand, Logo, Graphic design, Brand management]

Research Papers
1596 words (4.6 pages)

Essay on Designing A Competitive Market At Allstar Logo

- With today’s competitive market, it is important to use the right steps to succeed. One way for your business to stand apart from the competition is with a unique custom logo design. Your business will definitely get attention using the right designs that appeal to your audience. Select your custom logo Columbia fleece wear at AllStar Logo. Our fleece wear can be personalized according to the needs of your employees. In addition, text can also be easily embroidered based on your preferred color and style....   [tags: Brand, Logo, Clothing, Promotional merchandise]

Research Papers
2029 words (5.8 pages)

The Beauty Myth: How Images of Beauty Are Used Against Women by Naomi Wolf

- Define a beautiful woman. What kinds of adjectives come to mind. Do her inner qualities make her beautiful as well. What does "beauty is only skin deep" really mean. I always thought what made a person truly and genuinely beautiful, is whats on the inside. So often, we judge women on their appearance first, then their abilities. Did you ever wonder how this came about and why we all do this today. dont try to deny it, were all shallow and addicted to entertainment, its simply our culture, our way of life....   [tags: Naomi Wolf]

Research Papers
1675 words (4.8 pages)

Analysis of The Beauty Myth by Naomi Wolf Essay

- Analysis of The Beauty Myth by Naomi Wolf The Beauty Myth, published by Doubleday in New York City, hit the shelves in 1992. Naomi Wolf wrote this 348-page book. Wolf attended Yale University and New College, Oxford University, where she was a Rhodes Scholar. Her essays have been printed in many well-known magazines and newspapers, including Esquire and the New York Times. The Beauty Myth was Wolf’s first book. She has also written two other books, Fire With Fire and Promiscuities. Wolf is a recognized feminist....   [tags: The Beauty Myth Feminism Naomi Wolf Essays]

Research Papers
589 words (1.7 pages)

Gerda Klein Essay

-       During the Holocaust, Jewish people were submitted to the vilest and most inhumane conditions the world had ever seen. Their most basic freedoms were taken from them. At first, all they lost were items such as flour, eggs, sugar, and cocoa. Later, they were stripped of their land and businesses and separated according to their ability to be productive slaves to Hitler's Third Reich. Those that were deemed unfit were sent to slaughter houses. Entire families were torn apart, much like what happened to Gerda Weissman Klein's family....   [tags: Gerda Weissman Klein, Jewish Holocaust]

Research Papers
686 words (2 pages)

Therefore, the best option for these nations is to keep production to the local level and attain self-reliance on a small scale. Although this method of production will not be as efficient and will restrict the locals’ ability to consume foreign goods and investment, it will successfully provide basic sustenance to the people.

Proponents of globalization argue that globalization is the best option for workers in developing nations. Living standards and wages are generally quite low in these nations. When multinational corporations enter, they provide more jobs that generally pay more than local companies. Furthermore, many argue that through the process of self-selection, those who choose to work for multinational corporations did so believing it was in their best interest. Since no one is forced to work for multinational corporations, no one is exploited.
I had an opportunity to speak with Dinesh D’Souza, who is a well-known writer and proponent for globalization and capitalism, in 2007. D’Souza notes that out of all the competing economic systems in the past, capitalism proved to be the most profitable, and since capitalism’s triumph over socialism in the 20th century, no viable competitor has emerged. Capitalism has been tried and proven to be the most efficient system of economics. Nevertheless, since its conception, capitalism has been under on-going attack, even from its founder Adam Smith, who defends capitalism but still thinks of the capitalists as greedy and selfish. Therefore, it is clear that the criticisms against capitalism target not its economic viability but its moral merits.

On the subject that globalization has caused the gap between the richer and the poor to widen, Mr. D’Souza believes that the gap in living standards between the rich and poor has been reduced significantly. In fact, both the rich and the poor are getting richer, only that the rich are amassing wealth at a greater pace than the poor.

The reduction of the gap in the standard of living between the rich and the poor can be attributed to capitalism and technological advance. Efforts in the past to solve poverty in other countries through foreign either foreign aid or loans have failed because they were short-term fixes. Capitalism, on the other hand, proved to be the most effective system to cure poverty in the world. Instead of simply giving money to impoverished nations, capitalism created jobs and incentives for the poor to exchange their labor in the market for better wages, goods and services. The impact of globalization on the workers of the developing nations has been very positive. In fact, these workers welcome foreign investment. The only people complaining are the Americans at home.

After graduating from a liberal university, I chose to teach abroad in a third world nation, believing it was the best way I could contribute to humanity. A year later, after witnessing the positive impacts foreign investments made in that town, I returned as a believer in capitalism and enrolled myself in business school.

Knowing that many of my students bear the burden of supporting their families, who were mostly impoverished farmers, I could not tell them to work for $4 a day for local businesses instead of pursuing higher paying jobs at the American or British companies. Wages in developing nations are indeed lower than in the industrialized nations. Nevertheless, they are frequently higher than what the locals could offer. Workers are not trapped by fear to work for these companies. Instead, they are motivated by the prospects of better financial rewards.
Despite Klein’s claim that governments in third world nations are exploiting their own labor force to appease foreign investors, the presence of multinational corporations actually serves to curb corruption to a certain level. Multinational corporations are answerable to their home constituencies and held accountable for their practices abroad. Therefore, they are more wary of engaging in corrupt business practices with the government than the local businesses. Furthermore, local governments that are eager to attract foreign investments must reassure the firms that the local infrastructures are conducive to business development and thus giving the multinational corporations more leverage in leading change in a positive direction. Foreign firms also have an incentive to improve the environment in which they operate since an unhealthy social environment is not beneficial to any business.

Finally, multinational corporations are under more scrutiny in the local environment than other businesses. Practices that may be perceived as unjust or unethical quickly evoke nationalist outcries from the locals. In fact, foreign businesses have to go the extra mile to win the trust of the locals in order to be embraced into the community. Frequently, they engage in charity organizations to encourage awareness of their companies.

No Logo intends to attack globalization by claiming that it damages locals in third world nations and yet it fails to take into context the preexisting social conditions in these nations. In doing so, Klein inevitably detracts credibility from her claims. Unfortunately, social responsibility cannot be imposed onto others. However, capitalism is a great system in which the behaviors of the players are influenced and balanced by the market. The teacher in me believes that education is the way to ultimately alter the beliefs and practices of future generations to create societies that are free of corruptions and injustice. Nevertheless, I shall choose capitalism as the most expedient and effective way to bring about change in society now.
Return to 123HelpMe.com