Cognitive social psychology emerged in the mid-twentieth century as a critique of the dominant behaviourist movement and quickly became the main force behind the American school of Psychological Social Psychology. (Hollway, 2007). With its roots in mainstream psychology, cognitive social psychology has a primarily quantitative methodology, relying heavily on statistical methods in controlled conditions, and adheres to the hypothetico-deductive paradigm found in other sciences. The main focus of this form of social psychology is on how the individual behaves in controlled situations and this is examined through experiments and social psychometric data gathering.
In the laboratory it is possible to observe people’s behaviour in a carefully controlled environment. This makes it possible for the cognitive social psychologist to “disentangle cause and effect” by isolating the various parts of a theory that can be measured and designing the experiment to ensure that only those are measured (Jetten, 2007). The experimental method is part of the empirical tradition of ...
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...psychology may be possible.
Spears, R. (2007) as cited in Hollway, W. (2007) 'Methods and Knowledge in Social Psychology', in Wendy, H., Lucey, H. and Phoenix, A. (ed.) Social Psychology Matters, Milton Keynes: The Open University.
Hollway, W. (2007) 'Methods and Knowledge in Social Psychology', in Wendy, H., Lucey, H. and Phoenix, A. (ed.) Social Psychology Matters, Milton Keynes: The Open University.
Hollway, W. (2007) 'Social Psychology: Past and Present', in Hollway, W., Lucey, H. and Phoenix, A. (ed.) Social Psychology Matters, Milton Keynes: The Open University.
Jetten, J. (2007) in DVD 1: Contemporary Methods and Perspectives (DD307), The Open University.
Haslam, A. (2007) in DVD 1: Contemporary Methods and Perspectives (DD307), The Open University.
Finlay, L. (2007) in DVD 1: Contemporary Methods and Perspectives (DD307), The Open University.
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