Critical Appraisal Of Amazon.Com Current E-Business Strategy And Activities

1477 Words3 Pages

Business strategies and activities play a very crucial role in the future development of the organization. These strategies become more important, in case of e-business organization such as Amazon.

Every organization uses different business strategies in order to remain in business. Some adopt customer- centric strategies; some uses strategies to maximize their profit. For a long time, many organizations have made quality as their selling point.

The goal of this report is to analyze the Amazon's e-business strategies and activities. This report also discusses the result of strategies adopted by Amazon and how far it has been successful.

Introduction

According to the definition of Whatis.com "E-business (electronic business), derived from such terms as "e-mail" and "e-commerce," is the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners."[1]

In today's competing world, many organizations are rethinking their strategies in terms of the online business and its capabilities and culture. Organizations are taking advantage of the widespread web to buy and sell goods from other companies and recently from individual customers. Exploiting these opportunities of convenience, availability and widespread reach of the web or Internet, many companies such as Amazon have benefited from the use of web successfully.

What is Amazon?

From "EARTH'S BIGGEST BOOKSTORE" to "everything to everybody" to "Wall Mart of the Internet" to "World's most customer-centric company", Amazon has been tagged with these kind of labels by its customers and followers.

The reason for these many labels is because of the Amazon changing business model. Starting from Single-product,...

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2. amazon.com Quarterly results Available from http://media.corporate-ir.net/media_files/irol/97/97664/reports/91338ACL.pdf

3. Amazon.com Aug 10 2000 Press release Amazon.com and Toysrus.com Announce Strategic Alliance, Available from http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=IROL-NewsText&t=Regular&id=229637&

4. Amazon.com Apr 11 2001 Press release Amazon.com and Borders Group Announce Strategic Alliance, Available from http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=IROL-NewsText&t=Regular&id=165430&

5. InformIt.com E-Business 2.0 Emerging Business Models Available at http://www.informit.com/articles/article.asp?p=20901

6. Amazon.com Feb 02 2005 Press release Q4 Financial Results, Available from http://media.corporate-ir.net/media_files/irol/97/97664/news/Release_Q4_04.pdf

Bibliography

http://www.amazon.com

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