It’s amazing how a credit card changes a person around and how they affect our self-esteem, especially college students and young adults. This is why college students and young adults are the main targets of marketers (USA Today 2011). Our society is all about brands, technology, latest fashion, leisure, and what luxuries we can “afford”. Our credit card/s helps us afford almost anything we want, depending on our credit line. We always want to be on top of the latest fashion and we owe this all to the billboards, TV ads, magazine ads, and basically all advertising in general that we see and hear about. And it’s no surprise that the main target for all advertising is once again college students and young adults. Before I get into more details about how credit cards influence college students and young adults I will talk about the history of credit cards and how they were integrated into our society.
Moreover credit cards were first introduced to the ...
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...t cards help us keep up with society we must remember that we are unique and special in our own way and we shouldn’t let a fashion statement or the latest technological device influence how we think and feel about ourselves or others.
Debt Gives Young Adults Boost In Self-Esteem. (2011). USA Today Magazine, 140(2794), 6.
Gillette, B. (2006, April 20). How The Grinch Stole Christmas, Universal Pictures
Grable, J. E., & Joo, S. (2006). Student Racial Differences In Credit Card Debt And Financial Behaviors And Stress. College Student Journal, 40(2), 400-408.
Stephey, M. J. (2009). A Brief History Of: Credit Cards. Time, 173(17), 16.
Yahalom, T. (2011). Rewards Cards Get More Rewarding. Money, 40(10), 31-32.
Zumello, C. (2011). The "Everything Card" And Consumer Credit In The United States In The 1960s. Business History Review, 85(3), 551-575.
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