creativity within the creative industries

This essay will discuss about the creativity within the creative industries and creative economy . Creativity is the new word and the new value in economy. A class of creative people is replacing white and blue collars changing the way the world used to define the society in the last centuries. Creative industries can flourish in dense populated areas where are possible multiple and continued connections between creative people. Although governments are trying to introduce the teaching of creativity in the educational system to foster the growth of the creative economy, creativity is sometimes suppressed due to the high risk of the investments that creative industries requires.

According to Teresa Amabile, the main definition of creativity is “the production of novel and useful ideas in any domain”. Indeed a creative idea must be different from other existing ideas in order to be considered creative. Other theorists believe that a creative idea must be also exclusive. Furthermore this idea must have a suitable content and achieve a goal. Heunks states that creativity is the “divergent thinking to conceive new ideas”. However John Howkins, in his book Creative Economy: How People Make Money from Ideas, gives a different definition and asserts that creativity consists in taking an idea from someone or somewhere and, by giving it a personal imprint, using this idea to create a new one.

Furthermore Howkins argues that creativity is crucial for the new economy. Neither the concept of creativity nor economy are new but the relationship between them is. This relationship, and the way it bounds these two main concepts, is the key to create a special value and wealth. Howkins uses the term creative economy to identify this phenomenon...

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...er example is the videogame industry that is producing a huge amount of sequels and reboots of well sold titles, together with other titles based on box-office movies. As a consequence the videogame industry is losing its main characteristic of leading innovator in the creative field and struggles to conceive ideas capable to produce innovative contents.

Works Cited

The creative economy : how people make money from ideas

John Howkins 1945-

[Updated ed.]. ;2007

Creative industries

John Hartley 1948-

2005

Creativity and innovation in organizations

Teresa Amabile, Harvard Business School 1996

Cieply, M. (2011, Dec 28). “Familiarity breeds Hollywood sequels.” The New York

Times.

http://www.nytimes.com/2011/12/29/movies/sequels-ruled-hollywood-in-2011.html?_r=0

Heunks, F. J. (1998). “Innovation, creativity, and success.” Small Business Economics,

10, 263-272.