In assessing the impact and effect of popular cultural forms like MTV, it is important to acknowledge the extent to which, rather than having them imposed upon us, we may instead appropriate or assimilate parts, whilst choosing to reject or ignore the rest. This, of course, has the consumer or viewer acting (or perhaps more accurately interacting) as opposed to simply passively receiving (Philo par 16).Even though critics of MTV stand strongly against the passive consumer, th...
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...sized advertisements that mysteriously came to life. In a Godzilla-esque fashion, a fifty-foot "Big Boy" figure, along with many others, went on a destructive rampage. Needless to say this phenomena became a media event in Springfield. When little intelligent Lisa Simpson went to try and find out how to stop this senseless destruction, she found out that the only way to kill the fifty-foot advertisements was to not pay attention to them. By having such power we prove that we are in control of our moral evolution, for better or worse. Although we don't want to be puppets to the media, it is impossible to escape from its existence. Even though MTV and other television programming is in the business of making money off of us, the consumers, it is possible to enjoy the entertainment aspects of television for virtually nothing; and still be smart in the process.
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