Creating A Strong Internal Support Structure Essay

Creating A Strong Internal Support Structure Essay

Length: 1269 words (3.6 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

When setting up a customer the above benefits should guide the focus of the community. Furthermore, there are specific elements, which will make the above advantages easier to achieve and guarantee the organisation’s approach to customer community is on the right track.

The five cornerstones of a good customer community, and which should be at the heart of your operations, are explained below.

Creating a strong internal support structure

Your first priority should be creating a support structure around the community. This is mainly down to the Internet being quite a murky place to operate in. In short, your organisation will not always attract good comments and customer created content might be tricky to handle. You therefore need a team that’s able to respond to these situations efficiently and who feel supported and appreciated by the organisation.

First, it’s important to draw a clear set of procedures for dealing with customer community related issues. Have a line of commands in place for negative feedback or content within the community, as well as for dealing with community-related problems. If everyone knows how to approach these sorts of problems, they will be able to deal with them more effectively.

Second, you should consider recruiting a team of volunteers to run the community. Perhaps there are people within your organisation who would love to do some blogging or who wouldn’t mind answering customer questions. Having a volunteer for these jobs guarantees you have passionate people involved with the community.

Ensuring accountability

Your customer community must also have a strong accountability system in place, both internally and externally. For things to run smoother, a community manager is definitely worth a...


... middle of paper ...


...t you. You need to identify the information that could be beneficial to competitors and the information, which is more valuable to the consumer.

Final Words

Customer communities are an effective way to increase sales, develop better products and services, and provide more value for customers. It’s an important part of comprehensive customer support network and an essential tool for better marketing strategies.

In order to start and utilise a customer community, your organisation must outline its objectives and focus on putting the customer first. You’ll need to establish strong external and internal support structures and make sure you create quality content that adds real value to consumers, instead of being purely for promotional purposes. Above all, use the customer community to engage with your consumers and nurture consumer-led innovation and content creation.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

How can the company FX-Solutions Financial Services Ltd improve internal communication?

- Internal communication is essential for creating a culture of transparency between management and employees, as well as among all employees. Quirke (2008) noted that the role of internal communication is to “illuminate the connections between different pieces of information” (p. xv), and its job is “to provide employees with the information they need to do their job” (p. xv). It includes both official communications, such as guidelines, policies, memos, etc. - and unofficial communication. There are three interdependent areas in the company FX-Solutions Financial Services Ltd where problems occur and must be addressed in order to improve the internal communication: • Company’s culture and en...   [tags: Internal Communication, Culture of Transparency]

Better Essays
1287 words (3.7 pages)

Evaluating A Strong Safety Culture Essay

- re very complex organizations. However, the research presented above illustrates viable examples of creating a strong safety culture. Training programs can be successful when the organizational subcultures are incorporated into interventions (Wilson-Evered et al. 2001; Stina Sellgren et al. 2007; MacDonald 2011; Cohn 2009, Anand et al. 2012; Wilson-Evered, et al. 2001). The research has several implications for healthcare professionals (training professionals and leadership). Implications for Training Professionals The research suggests that training professionals, working in healthcare, should have a great understanding of the current complexities within the organization for which they wor...   [tags: Health care, Patient, Health care provider]

Better Essays
1583 words (4.5 pages)

The External and Internal Factors of the Microsoft Corporation Essay

- The External and Internal Factors of the Microsoft Corporation In this paper, team B will discuss the internal and external factors of the Microsoft Corporation. We will explain how these factors affect the four functions of management, planning, organizing, leading, and controlling. Also, we will explain how globalization, technology, innovation, diversity and ethics will be delegated to manage the different factors. Microsoft Corporation was established in 1975 in Albuquerque, New Mexico producing software for developing, manufacturing, licensing, and support for range of software products and service for different type of computing devices....   [tags: Business Analysis]

Better Essays
1147 words (3.3 pages)

Essay on Creating Sustainable Schools : A Possible Framework

- Creating Sustainable Schools: A Possible Framework Michael Fullan argues in “The Three Stories of Education Reform” that sustainable change is not possible unless there is a strong combination of: 1) systems and education culture inside the schools, 2) effective collaboration with outside forces and 3) support of outside agencies such and local and state governments. (Fullan, 2000) Inside Theory The idea behind the inside effects of the school system, which Fullan presents, is that schools with a culture grounded on strong collaboration, data decision-making and iterative processes, tend to do better, in terms of students performance than schools that do not....   [tags: Education, High school, Education reform]

Better Essays
1031 words (2.9 pages)

Essay What is a Wiki and How Can It Be Useful for an Organization?

- ... Upon completion you hit submit and it immediately shows up on the page with what the user has entered. Wikis use simple markup rules for the page. HTML formats can be a challenge and wiki takes the challenge away by writing the HTML for you provide you understand the few rules involved. Not having to know these scripting languages allow easier access by the user instead of a computer trained user. Wiki also has a history so if you have an issue and need to refer back you can. Some even display the different versions so you can see specifically the changes....   [tags: page, program, hib, support]

Better Essays
735 words (2.1 pages)

The Impact Coca-Cola wants to See by Creating a Change in the World Essay

- Coca-Cola’s mission statement, social, and ethical goals are helpful expressing the overall purpose of the company, and how its decisions and actions are taken. Coca-Cola’s main mission statement is to “refresh the world, inspire moments of optimism and happiness, create value, and make a difference” (Coca-Cola). Coca-Cola wants to see an impact from what it does by creating change in the world. While Coca-Cola’s mission statement covers its basic goals, it also has a vision for the company. The specific components affected by the vision are the people, portfolio, partners, planet, profit, and productivity....   [tags: beverage brands, coca cola missions and values]

Better Essays
1368 words (3.9 pages)

Creating a Market for Electric Cars Essay example

- When Ford Motor Company was founded in 1903, it would go on to start a revolution for the American auto industry. Ford pioneered the assembly line and increased auto production substantially. Today, Ford is one of the most successful auto makers in the world. According to the company, a key factor of success is the focus on building relationships and placing the consumer first. Understanding the consumer and how they view business helps Ford to continue improvement ("Marketing strategy", 2010)....   [tags: Electric Cars Essays]

Better Essays
3201 words (9.1 pages)

How Google Has A Strong Teamwork Environment Is Essential For Its Growth And Expansion Strategy

- 1. Teamwork It is clear that Google has implemented a very strong teamwork environment in which teamwork is known as the “norm, especially for big projects.” As stated in the case, Google is so team oriented that when working on projects, “it 's not unusual for Google team members to give up their larger, more spacious offices and to crowd into a small conference room, where they can “get things done.”” Therefore, to continue to create a teamwork environment is essential for its growth and expansion strategy....   [tags: Employment, Human resource management, Recruitment]

Better Essays
1482 words (4.2 pages)

Creating Internal Listening Environment : An Organization Essay

- Creating Internal Listening Environment Although an internal listening environment may be a logical goal for most managers, achieving this goal can be difficult in practice. Thus, a culture in which management effectively values the employee is achieved through training and the actions of leaders. Additionally, qualitative research can be used to assess the initial situation of an organization to identify the correct implementation. Furthermore, it can be used to gauge the employee perceptions once the programs have been applied....   [tags: Focus group, Qualitative research, Skill]

Better Essays
1239 words (3.5 pages)

Essay about Creating a Strong and Unified America

- Creating a Strong and Unified America Motoring down the roadway, I take in blurs of red, white, and blue, whizzing past my scope of vision. I am referring to, of course, the vast number of American flags attached to the cars of local residents and residents throughout the nation. This sudden splurge of patriotism can be attributed to the war, but that is not to say that patriotism has not existed before this war—it has also existed during the course of every American war, along with the cries of anti-war protestors....   [tags: Exploratory Essays Research Papers]

Free Essays
802 words (2.3 pages)