When Ford Motor Company was founded in 1903, it would go on to start a revolution for the American auto industry. Ford pioneered the assembly line and increased auto production substantially. Today, Ford is one of the most successful auto makers in the world. According to the company, a key factor of success is the focus on building relationships and placing the consumer first. Understanding the consumer and how they view business helps Ford to continue improvement ("Marketing strategy", 2010). Ford is a first-rate example of good marketing techniques. They know how to sell a vehicle to a consumer, as displayed by their position in the top eight of U. S. auto makers. New technology paves the way for new ideas, and new ideas do best when they use existing models. That is why the relatively new concept of battery operated cars should look to already successful auto makers for example. Battery powered cars are becoming more and more marketable with more research and a developing consumer base. Although there is plenty of development to ensue, this paper can help marketing managers figure out the best way to utilize the power of new technology and, in time, have a consumer base that desires battery powered cars for various reasons. This paper will show an array of issues that support an argument for the marketability of cars that operate on battery power. Battery powered cars are more complex than they sound. One might think that the mechanics behind battery power merely consist of charging the battery before a road trip. There is actually an entire process that transforms energy into power. Whereas a gasoline powered vehicle uses an internal combustion engine to convert gasoline into energy, battery powered vehicles generate... ... middle of paper ... .../2013/01/03/why-2013-will-be-another-huge-year-for-car-sales/ Electronic Design, 59(8), 18. U.S. Census Bureau (2008). A Gas Station for Every 2,500 People - County Business Patterns - Newsroom. Retrieved from http://www.census.gov/newsroom/releases/archives/county_business_patterns/c b08-96.html U.S. Department of Energy (2014a). Alternative fuels data center: Electric vehicle charging station locations. Retrieved from http://www.afdc.energy.gov/fuels/electricity_locations.html U.S. Department of Energy (2014b). Alternative fuels data center: Emissions from hybrid and plug-in electric vehicles. Retrieved from http://www.afdc.energy.gov/vehicles/electric_emissions.php U.S. Department of Energy (n.d.). EnerDel/Argonne advanced high-power battery for hybrid electric vehicles. Retrieved from ://www.transportation.anl.gov/batteries/enerdel.html
Taming the wildest of these bucking broncos is not for the faint of heart as certain iterations of these freaks of nature pack more than the combined power of 500 of their animal name sakes. With such ridiculous levels of performance, clearly geared at a small percentage of owners capable of controlling such ferocity, Ford and Chevy are left with the daunting task of developing a marketing strategy that attracts a larger consumer base capable of profiting from an otherwise niche product. The strategies employed by both manufacturers encompass many similar aspects both of which ultimately convey a similar...
The 1996 documentary Who Killed the Electric Car? explores the factors behind the demise of General Motors’ EV1, the popular and elusive electric car of the early 1990’s. The EVI was popular with the public, and it was clean, fast and efficient. This video sets out to solve what is effectively a murder mystery – the plug was pulled on the EV1 in 2002 after only 1,000 of these cars had been produced by GM, most of which were subsequently destroyed by the company in a secret location in the Arizona desert.
Starting in the late 1700’s, European engineers began messing with motor powered vehicles. By the mid 1800’s, steam, combustion, and electrical motors had all been attempted. By the 1900’s it wasn’t very clear on which type of engine would really power the automobile. At that time, electric cars were the most popular but there were no batteries at that time that would allow a car to move very fast or a long distance. Commercial production in the United States began at the beginning of the 1900’s. In the early 1900’s, the United States had about two thousand firms producing one or more cars.
Electric Cars Buying a car is usually going to be the first big purchase a person will make in their life. It is actually considered the second biggest purchase, right behind buying a house. Cars can now do things like park themselves and even drive themselves. Electric cars are also a thing that is getting a lot of attention, and studies show that they will be what dominate our streets and highways in the near future. Many people turn to electric cars because they are very efficient in our pockets.
The future American commuter will undoubtedly have to transition from the use of fossil fuels to new alternatives due to the diminishing availability of the nation’s oil resources. How will America respond to this upcoming issue? It is difficult to predict which alternative fuel source America will ultimately choose, but with the premier of Nissan’s electric powered Leaf and other companies; such as Tesla Motors and Chevy, with their electric cars ready for market, the electric car may be winning the race to become the new standard for the gasoline alternative. Electric cars resolve long standing environmental issues, but it will need to maneuver around many roadblocks to become a marketable consideration for the general public. The cost of electric cars, currently on the market, makes them an impractical purchase for the average consumer. If cost is not the growing concern in today’s economy which prevents the consumer from considering this option; they may deny the technological advance due to battery storage capabilities and the inadequate infrastructure in place to refuel and provide for them.
In the future the global car market is full of potential. There are currently 44 million vehicles and by the year 2002 experts estimate that number will grow to 64 million. That growth is not expected to be in the US, rather in countries such as: China, India, The Pacific Rim, South Africa, and South America. In America, a current trend is for the neighborhood car dealer to be purchased by a large manufacturer, such as GM, so cars can be sold through retail outlets. Other future endeavors include low emission cars, which are expected to provide expansions in sales. Some major automakers are investing in fuel cells, devices that convert liquid hydrogen into elec...
In turn, demand will drive leads to the Tesla sales team (Andrade, Holloway, Payne, Roy & Sheffield, 2015). Tesla will continue to build long-term brand awareness, in addition to continual management of corporate reputation (Andrade, Holloway, Payne, Roy & Sheffield, 2015). Tesla Motors will expertly manage the existing customer base to create loyalty and increase customer referrals (Andrade, Holloway, Payne, Roy & Sheffield, 2015). Additionally , Tesla Motors hopes to enable customer input into the product development process (Andrade, Holloway, Payne, Roy & Sheffield, 2015). Corporate strategy.
Having both marketing strategies and both products analyzed and the history of the important marketing decisions made and techniques used by the company written down, it will be interesting to perform a critical analysis of how the market and business realities made an impact on the marketing of Tesla Motors, why it happened and what was the effect. The presence of the CEO and the impact he makes on the public and investor confidence will also be critically reviewed. Based on the results, a list of recommendations will be composed for both representatives and marketing specialists who work in the same or similar
This has resulted in exposing many automobile users to unpredictable prices of fuel. These issues were, however, the reason for the inception of Tesla Motors so as to bring into existence another set of automotive which serves the similar purpose but uses another form of energy that is electricity to drive them instead of the disadvantageous gasoline-powered engine. This invention was influenced by a number of factors in terms of its planning and performance (Hunger, 2010). Factors affecting Tesla’s planning and performance. The success of any organization, just like the Tesla Motor, largely depends on the planning of the activities by the management team in the company.
In this case study I will be discussing advantages and disadvantages of electric cars. Electric cars are cars that are powered by electricity. Electric vehicles are an important part of cutting emissions and reducing global warming. The battery of an electric car stores electrical energy. The electric motor is coupled to the wheels through gears; it converts 59-60% of electrical energy into the wheels. The battery runs the motor which allows the car to move. Electric cars are necessary as they will save money, because electricity is cheaper than gas. Also electric vehicles will help reduce global warming and pollution. However, some people say that electric cars still have environmental costs. The electricity used to recharge EV batteries has to come from somewhere in the world, and now, most electricity is generated by burning fossil fuels. Although electric vehicles are classified as green cars, purists will not appreciate the toxicity of the batteries.
Now, what are electric vehicles really? Simply put, electric vehicles are vehicles that are powered by an electric motor instead of an internal combustion engine. Electric vehicles use electricity as the “fuel” instead of gasoline or some other combustible fuel. The electric motor in an electric vehicle converts electricity, usually from a battery pack, into mechanical power to turn the wheels. Major auto manufacturers are producing high-performance electric vehicles not only in the form of cars but also in a wide range of styles and sizes, including, mini-vans, sport utility vehicles and pickup trucks.
Most people today fill up their car with different qualities of petrol, because that's what the average car takes. They don't usually consider an alternative for the petrol that they load into their cars. Although petrol is widely used, it is not the only source for a car to get its power from; diesel and electricity are alternatives to the general petrol used by most cars. Although different from each other, diesel and electricity are alternatives to the average gasoline received at a gas station. Diesel is a more concentrated type of fuel that is usually used by big automobiles because they require a lot of power in a little amount of time. Electricity is a method that uses the power of batteries to produce a low horsepower but, nevertheless fast automobile. Electric cars are generally created to be soundless and environment friendly. The purpose of this paper is to classify and educate the reader of the different types of fuel available for an automobile to use: petrol, diesel, and electricity. The general petrol, used by most people, is usually the only type of fuel accepted on the average car in the United States today.
Automobiles and its related manufacturing contribute to the degradation of the environment causing great concerns from consumers, governments, policy makers and environmentalists, regarding the economy and global warming. This resulted in market changes, due to new environmental laws, legislations, standards, product requirements and consumer wants. The gasoline engine produces emissions that are deadly for the environment, hence the big race by the automobile producers to develop an efficient alternative fuel/energy for powering its vehicles. Deloite (2014) ‘In 2012, new Corporate Average Fuel Economy (CAFE) standards were released in the U.S. that requires automakers to raise the average fuel efficiency of new cars and trucks to 54.5 MPG by 2025.’ (“Global Automotive Consumer Study”, 2014, p.4) The industry is engaged in research and development to develop more efficient internal combustion engines, electric vehicles (EVs), plug-in hybrids, and vehicles powered by natural gas. The government offers incentives in the form of rebates for the purchase and sale of energy efficient
The global company Mercedes-Benz is considered one of the most successful and well-known automotive companies worldwide. Since 1886, the company’s founders Gottlieb Daimler and Carl Benz made history with the invention of the automobile, including the Daimler Group, which is one the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles globally (Daimler, 2013). Their main focus is innovation, safety, technology, style, brand image, expansion, and superior automobiles by offering the best of the best to consumers worldwide. The brand’s philosophy is to continuously create radically new products to advance the cause of human mobility. It is also the number one luxury brand in the United States and Germany while continuously expanding in China and Russia as well (Interbrand, 2013). Mercedes-Benz has a great selection on divisions such as cars, trucks, vans, buses, and financial services offered to any consumer or business. Their global reach has increased tremendously by including production facilities in 17 countries on five continents and having 93 locations worldwide. As a pioneer of automotive engineering, their strategy is to continue the same pioneer role with the ongoing development of mobility, especially in the areas of safety and sustainability (Daimler, 2013). It is very essential for the company to focus on consumers’ needs and their highly well known brand in a competitive global economy. That is why the company Mercedes-Benz releases a brand new model every year to stay on top of its competitors by improving previous models. Some strategies practiced are global marketing, global product development, global product pricing, global advertising, global distribution, an...
Market Segmentation, Positioning and targeting for BMW 1.1 Introduction This report aims to examine the market segmentation, positioning and targeting of BMW (automobile company). BMW will be examined giving information about the company and where it is now and any recommendations that we feel are appropriate. 1.2 BMW Company Profile BMW was formed in 1917, from the merger of two small aero engine makers. Their famous blue and white symbol stems from the colours of the Bavarian Luftwaffe and is said to resemble the view of the one of their plane through a propeller. BMW is renowned for its sporty, sophisticated & luxury image which has been built up since the 1970's with many motor sport victories ranging from Touring Car to Formula 1.