Europeans have been particular about what glass to serve their beer in for years. Since the craft beer industry in North America is booming in volume and the number of styles, it is only logical that craft beer be presented in the best glassware. This report provides reasons as to why the shaker pint (or cocktail glass) should not be used as the dominant glassware of choice for craft beer.
DEFINITION OF THE PROBLEM
The average customer thinks that the shaker pint glass is an acceptable choice for consuming craft beer from. The vast majority of customers are unaware that the shaker pint is an extremely poor choice to serve craft beer and to not use this glass. By using this glass, customers will never truly have the best beer experience based on their beer style and choice.
History - Shaker pint glasses were used by bars and restaurants as the glass of choice since the 1980s because they were inexpensive and in abundance. This caused a cycle of misinformation as the craft beer industry started to develop.
Customers ordering craft beer in these establishments trust their servers as the experts on not only what they should order but what glass it is served in. The servers at bars and restaurants assume the shaker pint is suitable for craft beer because that is what they have always been told. When customers receive their beverage in a shaker pint glass they won’t look to question a server’s glassware use to serve their beverage. This cycle got adopted as the norm.
Breweries would put their logo on the shaker pint glass as a marketing strategy to entice customers to repeat purchases.
Other Solution Attempts - Aside from blogs and websites, my research hasn’t yielded more public means of educating th...
... middle of paper ...
Dogfish IPA Glass (2013). In Dogfish Head Craft Brewed Ales. Retrieved December 5, 2013, from http://www.dogfish.com/store/glassware/dogfish-ipa-glass.htm
Eby, D., Fix, G., Koch, J., Konis, T., Merle-Smith, G., Papazian, C., & Robertson, I. (1993). Evaluating Beer (pp. 8, 40). Boulder, CO: Brewers Publications.
Lewis, M. J. (2012). Better beer presentation: Going the last mile to the majestic pint. MBAA TQ, 49(3), 78-81.
Mosher, R. (2009).Tasting Beer: An insider's guide to the world's greatest drink (pp 104-106, 108-110). North Adams, MA: Storey Publishing.
Building a better beer glass (2013). In Realbeer.com: A better beer glass. Retrieved December 6, 2013, from http://www.realbeer.com/edu/betterglass.php
Zollweg, R. (2012). Craft brews: the right glass for the right beer (pp. 25-27). N.p.: R.R. Donnelley and Company
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- The Brewing Industry The Brewing Industry is a global business that produces and sells beer, with more than 133 billion litres of beer sold per year and revenues of $294 billion dollars in 2006. In 2015 there was a 12.8% rise in craft beer sales in the United States, with the craft beer market worth $22.3 billion dollars (The Brewers Association, 2015). The Brewing Industry is made up of numerous multinational companies that annually produce hundreds of millions of beer barrels, and just in the United States sells over $100 billion dollars in beer per year (Beer Institute Annual Report, 2014).... [tags: Beer, Brewery, Microbrewery, Brewing, Lager]
832 words (2.4 pages)
- Our company, Surly Brewing, is a very young company. They were only formed just over ten years ago. It all began in January of 2004 when Omar decided he wanted to get into the beer business. He got the help of Todd Haug, a local brewer to help him. Now his dream of being in the beer business is very much a reality as Surly is a common name in the local beer scene in Minnesota. The two founders have a huge passion for the art of brewing. The brewery that they originally began brewing in was too small for the amount of volume they were wanting and had the growth to expand.... [tags: Brewing, Beer, Brewery, Hops]
837 words (2.4 pages)
- There are more than 2000 brewers but three control 78% of the beer market. Anheuser-Busch controls approximately 45%, Miller Brewing maintains a 23% share, and Adolph Coors controls 10%. Anheuser-Busch's twelve breweries produce more than sixty varieties of beers in a number of families with operations around the world and distribution to over 60 countries. A few of these families are Budweiser, Michelob, Busch, Natural, Bicardi, and Grolsch. Miller Brewing produces more than 130 million barrels of beer annually and has operations in 40 countries with hundreds of brands.... [tags: Beer Industry]
1090 words (3.1 pages)
- Introduction The Canadian brewery industry has become a dynamic, competitive landscape with the rise of craft and micro-breweries, especially with the increasing trend of consumer interest in imported beers. As the most popular alcoholic beverage in the country, beer serves not only as a unifying beverage at events and a variety of occasions, but also part of our identity as Canadians. With constant changes in consumer tastes and trends towards healthier products, competition increases in the beverage industry and brewers need to creatively stand out from the clutter.... [tags: Beer, Brewing, Alcoholic beverage, Brewery]
1073 words (3.1 pages)
- ... The bottle is appropriately designed to look like a piece of the Great Dismal Swamp area (“O’Connor” NP). The nautical theme with the bottles is also significant due to Hampton Roads area being home to the world’s largest naval base, Naval Station Norfolk. Targeting the large military population in this area is a common marketing scheme for most local businesses. While this certainly aids the company in connecting to the identity of local consumers, there are further benefits to the designs.... [tags: nautical, women, virginia]
880 words (2.5 pages)
- The Boston Beer Company and Samuel Adams have both had a long history. Since the 1870s, six generations of the Koch family have been involved with beer. In the early 1980s, the seventh generations almost turned his back on the family business. After graduating from graduate school, Jim Koch wanted to stray always for the family business and seek a career in management consulting. After a short time in the consulting business, Koch decided that he just could not ignore his destiny to create a new, different beer.... [tags: beer industry, koch family, brewing company]
2666 words (7.6 pages)
- The Beer makes up most of the alcoholic beverage industry, with a 74% volume in 2002 (Alcoholic Beverages, 2005). The production of beer around the world has increased from 36.85 billions gallons in 2000 to 38.78 billion gallons in 2003 (Alcoholic Beverages, 2005). Beer production has been a part of society close to the beginning of civilization. A Mesopotamian tablet dating back to 7000 B.C. contains a beer recipe named ¡§wine of the grain¡¨ (Alcoholic Beverages, 2005). In 1292, a Czech Republic town produced its first pilsner beer.... [tags: Beer Marketing Business Essays]
2026 words (5.8 pages)
- Lightship did extraordinarily well in taste test, but it had been hardy known by the consumers. While its competitor Amstel Light had a strong image with consumers even it did poorly in the taste test. A strong image and good reputation have a positive impact on growth in profit margin, employee morale, community goodwill, investors’ support, relationships with vendors and suppliers, and overall organizational pride. Lack of scale put the firm at a cost disadvantage. Anheuser-Busch (A-B), Coors and Miller; these three brewers commanded a combined market share of over 70% of the beer market.... [tags: Alcoholic beverage, Beer, Strategy map, Brewing]
1337 words (3.8 pages)
- Introduction The brewing industry was once held to competition among many breweries in small geographic areas. That was almost a century ago. The U.S. brewing industry today is characterized by the dominance of three brewers, which I will talk about in this paper. There are many factors today that make the beer industry an oligopoly. Such factors include various advancements in technology (packaging, shipping and production), takeovers and mergers, economies of scale, barriers to entry, high concentration, and many other factors that I will cover in this paper.... [tags: Economics essays research papers]
1941 words (5.5 pages)
- The Beer Industry Industry & Competitive Analysis CHIEF ECONOMIC TRAITS OF THE BEER INDUSTRY The market size of the beer industry is incredible. The wholesale volume in the beer industry is approxiametly $13.7 billion. The industry employes almost 40,000 people. The average worker is paid about $18.27 an hour. As you can see, this is a very large industry which provides many jobs to the american workforce. The market consists of many competitors, some being very large and some operating on a very small scale.... [tags: GCSE Business Marketing Coursework]
3234 words (9.2 pages)