Prevalent research has been conducted regarding possible effects of gender and social media have on sociability. Literature suggests that the amount of social media use has a profound influence on the way people view themselves and others. This was the motivating factor in determining the interest in examining the effects of gender of a target person on perceived loneliness, while we manipulated his or her types of social interaction. For this qualitative study, we hypothesized that there would be a main effect of gender, such that the magnitude of perceived loneliness of males would be greater than that of females (consistent with Lau & Gerald, 1992)...
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...e of four groups. Depending on which group each participant was assigned to, he or she saw a different order of descriptions compared to other participants. Participants either read a description a male who interacted with people using social media, a female who interacted with people using social media, a male who interacted with people face-to-face, or a female who interacted with people face-to-face. For each description and questionnaire pair, the participants were told they were allotted five minutes to complete the task. Experimenters gave the participants a warning when they had one minute left to ensure task completion across conditions. After each condition, the experimenters immediately collected the completed questionnaires and had participants move on to the next condition. Once every participant had answered four questionnaires, the experiment concluded.
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