ATPCO Case Study

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Corporate Strategy charts our course Our corporate strategy helps us work together by articulating a solid vision of the value we offer to our industry. It goes through an extensive development and evaluation by employees, corporate officers, and members of our Board of Directors. “Our corporate strategy incorporates our mission and values, as well as our long-term vision for ATPCO and a three-year strategy that helps us accomplish it,” said Phil Ingram, Director of Corporate Planning. Since 2010, we have been developing in iterative steps a transitional strategy to face the disruptive industry changes that challenges ATPCO’s vision of a being a single-source airline industry distribution intermediary. By 2014, we established a new vision of how it all fits together and made significant progress in three focus areas: • closing content gaps by adding the collection of Optional Services and Branded Fares and advancing real-time content creation • connecting with industry players by strengthening our current distribution with DD&S and building credibility with NDC • updating computation as we finalized the Technology Transformation project and …show more content…

These APIs will provide customers with deeper integration opportunities and more seamless interactions with ATPCO systems than are possible with flat file upload and current subscription processes. ATPCO’s API strategy extends our reach across platforms, creating a bridge between industry solutions and proprietary solutions, and fosters innovation in ways that traditional application development cannot. We will begin including API functionality in all new product design, and beginning in 2017, we will enable API functionality for existing products. Later in 2017 ATPCO will begin to implement the software and process infrastructure necessary to support customer API

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