Corporate Social Responsibility Project Mercedes-Benz is a leading Automotive Manufacturer throughout the world. Even though they are the best at what they do, they do not focus all their attention on only automotives, they excel in CSR and involvement in the community as a whole. They are always helping to develop and educate the future children of the world, as well as help people affected with HIV/Aids with education to keep a steady income and teach general skills. This is what sets them apart from the rest. Broad Outline and CSR Strategy: Mercedes-Benz are a leading automotive manufacturer. Key focus areas of Mercedes-Benz’ CSR are re-assessed annually to ensure that projects which they are involved in are focusing on the real needs within society. The areas at which they are focusing on at present are: Education and HIV/AIDS. CSR activities started during the establishment of its first production facility in South Africa around 60 years ago. The Mercedes-Benz’ Reputation for great Corporate Social Investment (CSI) is well known and has evolved over the years to align itself with the governmental priorities and the King Code in creating an educated, empowered and economically independent community as a whole. The focus of Mercedes-Benz on CSI emphasises the attitude towards sustainability in our communities. Project partnerships are developed with Companies which can add fundamental value towards the CSR project with the aim of creating practise models which can be replicated and can add value to more communities, which in turn will impact positively on society. Corporate Social Investment. Accessed at: http://www.mercedes-benzsa.co.za/sustainable-development/corporate-social-investment (Online) 15 February... ... middle of paper ... ...e:Triple_Bottom_Line_graphic.jpg Image 1: http://showme.co.za/files/2011/01/mercedes-benz_logo_1.jpg Image 2: http://www.mercedes-benzsa.co.za/uploadedImages/mbsa/Sustainable_Development/CSR/Education/Projects/St%20Anthonys%20option%202.jpg Image 3: http://www.mercedes-benzsa.co.za/uploadedImages/mbsa/SustainableDevelopment/HIV_Aids/Truckingwellness.jpg Image 4: http://www.mercedes-benzsa.co.za/uploadedImages/mbsa/Sustainable_Development/CSR/HIV_and_Aids/Ekukhanyeni%201.JPG Image 5: http://www.sponsoranangel.org/images/template-images/random/sponsor-a-child-in-africa.jpg Image 6: http://www.sponsoranangel.org/images/template-images/sponsor-a-child-africa-african-angels.jpg Image 7: http://www.sacarfan.co.za/wp-content/uploads/2010/10/mbsa-export-1.jpg
The topic of corporate social responsibility is play a key role to run a business and has become one of the standard business practices of our time. In current, most successful companies whether big or small enterprise for instance Apple, lnc. and Krotron has engaged in CSR because it is a good way for companies to benefit themselves while it also benefiting society. And in order to obtain benefits that can give them the advantage over their competitors.
Social Responsibility is defined as “A business’s obligation to maximize its positive impact and minimize its negative impact on society.” (M: Business, 24) Ford like many companies takes social responsibility very seriously; they listen to feedback from many local communities throughout the nation to better understand what the everyday American wants to see in a Ford product. In a statement on Ford 's website it has a direct message to the consumer “You’re our customer, but, in the global community, you’re also our neighbors. Being a good corporate citizen is an essential part of how we do business. Both globally and locally, we have an ongoing commitment to helping and supporting the communities we operate in, better understanding environmental issues and investing in our people.” The page goes on to inform the readers how Ford has set up grants with local communities in order to fund projects that focus on education as well as the environment and even children with disabilities. These are just a few of the many way Ford tries to give back to the people that have given them so
Corporate social responsibility is globally defined as operating a business in a way that meets or exceeds the ethical, legal, commercial and public expectations that society has of business. The concern of CSR has drastically increased over the last two decades. It has enhanced interactions between governments, businesses, society and internationally. In the past, businesses primarily focus themselves with the economic results of their decisions. Now, businesses must also reflect on the legal, ethical, moral and social consequences of their decisions. Corporate Social Responsibility is no longer defined by how much money a company contributes to charity, but by its overall involvement in activities that improve the quality of people’s lives.
In subsequent years, European researchers suggested companies should view social responsibility internationally. CSR has become a new alternative in the conception and doing business that encompasses economic, social, and environmental operations for achieving competitive advantage.
In a recent time companies are giving more attention to develop a CSR (Corporate Social Responsibility) and mainly their core values. Core values are used in marketing strategies (Berry, 1999) also in customer-retention management in order to create distinctive, long-lasting relationships with customers (Prahald and Ramaswamy, 2004; Normann, 2001) and stakeholders (Pruzan, 1998; Post et a, 2002). The interaction with a stakeholder and concerns a business operation use to understood CSR as the voluntary integration of environmental and social, but it has failed to discuss and analyse CSR explicitly from the perspective of stakeholders (Andriof et al,2002; Post et al,2002).
The company’s strongest impact and contribution to sustainability lies in the critical parts of their business which leads to the success and diversity of our associates (customers), food safety, health and nutrition, strong supply chain, environmental factors, and community/stakeholder engagement and impact of the people along with the CSR initiatives.
Corporate Social Responsibility is the management’s obligation to protect and promote the welfare of its stakeholders, financially or otherwise. This can be done by creating jobs, providing basic resources to the stakeholders, providing access to education, using naturally resources sustainably etc. Corporate Social Investment (CSI) is the actual resources that are invested in these stakeholders in form of money, skills and tangible resources such as land, machinery etc. (Yvette Russell et al 2013)
CSR is the carrier of many names such as “citizenship”, “social performance”, “corporate conscience” or “sustainable responsible business” (Fontaine, 2013).
The company’s strategy, decisions and actions are guided by the basic principle of sustainability. Mercedes Benz defines sustainability as directing business capably to ensure long-term success in harmony with the environment and society. Benz is continually moving toward their objectives by making sustainability a solidly incorporated part of their operations and by requiring and advancing a sense of awareness for sustainable operations among all of their leadership team and workers. Additionally, they incorporate their business partners in this process and spread this message and concerns on these issues with their stakeholders. The administration structures, procedures and frameworks are composed according to
Social Responsibility is defined as “A business’s obligation to maximize its positive impact and minimize its negative impact on society.” Ford takes social responsibility very seriously; they listen to feedback from many local communities all throughout the nation to better understand what the everyday American wants to see in a Ford product. In a statement on Fords website it has a direct message to the consumer “You’re our customer but, in the global community, you’re also our neighbor. Being a good corporate citizen is an essential part of how we do business. Both globally and locally, we have an ongoing commitment to helping and supporting the communities we operate in, better understanding environmental issues and investing in our people.” The page goes on to inform the readers how Ford has set up grants with local communities in order fund projects that focus on education as well as the environment and even children with
The environmental aspect of CSR is defined as the duty to cover the environmental implications of the company’s operations, products and facilities; eliminate waste and emissions; maximize the efficiency and productivity of its resources; and minimize practices that might adversely affect the enjoyment of the country’s resources by future generations. In the emerging global economy, where the Internet, the news media and the information revolution shine light on business practices around the world, companies are more frequently judged on the basis of their environmental stewardship. Partners in business and consumers want to know what is inside a company. This transparency
Business Ethics are much more than the buzz word stories on late night news. The Corporate Social Responsibility of a company goes well beyond that. “Business Ethics are moral guidelines for the conduct of business based on notions of what is right, wrong and fair.” (Bellow, 2012). Individual backgrounds play a huge role in person by person code of conduct can vary from employee to employer. To help solve some grey areas in what is ethically correct, companies now make a code of conduct that is over everyone in the company. This code of responsibility helps employees have better understanding of what is required of each and every one of them. “Corporate Social Responsibility is a business philosophy which stresses the need for
One of these programmes is Corporate Social Responsibility CSR. This is the programme where our company goes direct into the community and supports those who are really in need.
Social sustainability is “identifying and managing business impact, both positive and negative, on people.” The quality of a company’s relationships and engagement will directly or indirectly “affect what happens to employees, workers in the value chain, customers and local communities” (Wynhoven). This definition focuses on the importance of sustainable relationships. It focuses on the social aspect, which can be good helping to determine what social sustainability looks like. The UN definition makes it clear that it is important to manage the corporation’s impact proactively so that employees, customers, and local communities all benefit from a corporation’s presence. BMW is an excellent example of a corporation that focuses on social sustainability. BMW promotes exchange between refugees, local youth, and BMW employees through a neighborhood project called “Lifetalk” which aims “to give young people a better idea of possible career paths” (BMW). These actions come from the company’s beliefs and goals. BMW states that “taking social and environmental responsibility for everything we do is an integral part of how we perceive ourselves as a company. We are convinced that the lasting economic success of any enterprise these days is based increasingly on acting responsibly and ensuring social acceptance” (BMW). BMW believes that sustainability is an
Corporate Social Responsibility is an organisation’s obligation to serve the company’s own interest and the one’s of the society. Moreover, Corporate Social Responsibility has a definition of a concept where the companies integrate social and the environmental concerns into their own business operation and also on a basis of voluntary with their interactions they have with the stakeholders. Corporate Social Resp...