Corporate Social Responsibility Project: Mercedes Benz Essay

Corporate Social Responsibility Project: Mercedes Benz Essay

Length: 3299 words (9.4 double-spaced pages)

Rating: Research Papers

Open Document

Essay Preview


Corporate Social Responsibility Project



Mercedes-Benz is a leading Automotive Manufacturer throughout the world. Even though they are the best at what they do, they do not focus all their attention on only automotives, they excel in CSR and involvement in the community as a whole. They are always helping to develop and educate the future children of the world, as well as help people affected with HIV/Aids with education to keep a steady income and teach general skills. This is what sets them apart from the rest.


Broad Outline and CSR Strategy:
Mercedes-Benz are a leading automotive manufacturer. Key focus areas of Mercedes-Benz’ CSR are re-assessed annually to ensure that projects which they are involved in are focusing on the real needs within society. The areas at which they are focusing on at present are: Education and HIV/AIDS. CSR activities started during the establishment of its first production facility in South Africa around 60 years ago.
The Mercedes-Benz’ Reputation for great Corporate Social Investment (CSI) is well known and has evolved over the years to align itself with the governmental priorities and the King Code in creating an educated, empowered and economically independent community as a whole.
The focus of Mercedes-Benz on CSI emphasises the attitude towards sustainability in our communities. Project partnerships are developed with Companies which can add fundamental value towards the CSR project with the aim of creating practise models which can be replicated and can add value to more communities, which in turn will impact positively on society.
Corporate Social Investment. Accessed at: http://www.mercedes-benzsa.co.za/sustainable-development/corporate-social-investment (Online) 15 February...


... middle of paper ...


...e:Triple_Bottom_Line_graphic.jpg





















Image 1: http://showme.co.za/files/2011/01/mercedes-benz_logo_1.jpg
Image 2: http://www.mercedes-benzsa.co.za/uploadedImages/mbsa/Sustainable_Development/CSR/Education/Projects/St%20Anthonys%20option%202.jpg
Image 3: http://www.mercedes-benzsa.co.za/uploadedImages/mbsa/SustainableDevelopment/HIV_Aids/Truckingwellness.jpg
Image 4: http://www.mercedes-benzsa.co.za/uploadedImages/mbsa/Sustainable_Development/CSR/HIV_and_Aids/Ekukhanyeni%201.JPG
Image 5: http://www.sponsoranangel.org/images/template-images/random/sponsor-a-child-in-africa.jpg
Image 6: http://www.sponsoranangel.org/images/template-images/sponsor-a-child-africa-african-angels.jpg
Image 7: http://www.sacarfan.co.za/wp-content/uploads/2010/10/mbsa-export-1.jpg


































Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Corporate Social Responsibility And Corporate Responsibility Essay

- Question 1 Corporate Social Responsibility began its rise in popularity in the late 1960s as part of the Civil Rights movement, but it seems to be critical to companies now more than ever. Although everyone seems to agree that it is a hot topic surrounding businesses right now, what we cannot seem to agree on is if it is “right” for companies to stand firm on their corporate social responsibility policies or if businesses should just focus on turning profits. This response aims to give two opposing looks at social responsibility by providing three reasons to go with Company A, that could essentially care less about corporate social responsibility, and conversely, three reasons to go with Co...   [tags: Corporate social responsibility]

Research Papers
1130 words (3.2 pages)

Corporate Social Responsibility ( Csr ) Essay

- In the current time of growth and progression, individuals should know that how a business not only flourish but sustain itself. Making profit is one of the main targets of every corporates but it must not be the only one. When an individual builds a company in order to do business, they should be well aware of their contribution towards the society as well as their business and employees in it. It is total strategy of all. We should be able to realize every increment contributes of it. One of the major factors that affect a business is how well it participates in Corporate Social Responsibility....   [tags: Corporate social responsibility]

Research Papers
1000 words (2.9 pages)

Corporate Social Responsibility For The Management Essay

- Enterprises lay high emphasis on corporate social responsibility instead of being profitable tools. It is essential for all the enterprises to focus on corporate social responsibility which can help the organization creates long-term sustainability for corporate success. More specifically, corporate social responsibility can be referred as a process which is aim to embrace responsibility for the organization’s actions. Moreover, it can have a benefit to the people who are regarded as stakeholders, like employees, consumers and communities, which is based on its activities....   [tags: Corporate social responsibility]

Research Papers
1485 words (4.2 pages)

Essay on A Research On Corporate Social Responsibility

- 1.0 BACKGROUND TO THIS RESEARCH Corporate Social Responsibility has increasingly become an important and integral part of the decision making of management and operations of corporations especially in the more developed economies in the world (Follows and Jobber, 1999).This owes largely to corporate scandals that continuously surfaced in various multinational companies. A few examples are the 2008 chinese milk scandal in the consumer food industry where 6 children died and 300,000 others fell ill, the Nike sweatshop scandal where human and working conditions were well below acceptable standards....   [tags: Corporate social responsibility]

Research Papers
1388 words (4 pages)

Corporate Social Responsibility Of An Organization Essay

- As indicated by Crespo, M, et al (2005, p.1), client steadfastness and valuation for diverse administrations business is vigorously impacted by the Corporate Social Responsibility. It was observed that the CSR had much impact on shopper conduct. This was carried out by recognizing the different measurements of social obligation from the point of view of buyers and the force of each one measurement in the general development of social obligation. It is, then again, less demanding for purchasers or clients to store and get data in regards to the social obligation of an organization....   [tags: Corporate social responsibility]

Research Papers
2968 words (8.5 pages)

Sustainability And Corporate Social Responsibility Essay

- Introduction A globally sustainable organization has the ability to meet the needs of present without compromising the ability of future generations to meet their needs. Organizations are getting more and more concerned with sustainability and corporate social responsibility. A sustainable organization always give importance to the economic, social and environmental benefits when doing business. Instead of only looking for economic bottom line such as profits and shareholder returns, global firms need to pursue a balanced set of “triple bottom line”, which consists of economic, social, and environmental performance, and satisfy the demands of all stakeholder groups....   [tags: Sustainability, Corporate social responsibility]

Research Papers
1541 words (4.4 pages)

Types Of Corporate Social Responsibility Essay

- It’s been over two years since the Companies Act 2013 added rules related to Corporate Social Responsibility (CSR) in the form of Companies (Corporate Social Responsibility Policy) Rules, 2014. The fact that we have an act approved by the Parliament to this effect is in itself a commendable step for the world to follow. It must be appreciated that the law does a great job of ensuring corporates who are not doing as much in the space of social responsibility are bound by the law to do it; at the same time those who are already doing good work, are encouraged to do more....   [tags: Corporate social responsibility]

Research Papers
944 words (2.7 pages)

Essay on Corporate Social Responsibility : Csr

- CORPORATE SOCIAL RESPONSIBILITY [CSR] Activities of firms that add to social welfare, past what is required revenue driven amplification, are delegated Corporate Social Responsibility (CSR). The acknowledgment of CSR by business researchers and experts has a spotted history. While researchers bantered about the authenticity of CSR, shoppers and financial specialists grew clear inclinations for socially dependable firms. Huge enterprises, in expansive part, reacted emphatically, making CSR a critical component of vital administration....   [tags: Corporate social responsibility]

Research Papers
1055 words (3 pages)

Starbucks And Corporate Social Responsibility Essay

- Today every company is putting the CSR as the forefront of their company’s mission statement, and Starbucks is leading in this area. As the company focuses on the triangle of reputation, organization and responsive integrity. This gives Starbucks a clear picture of the conditions and strategic presentation of which the company is engaged proactively in the CSR. Starbucks had invariably been learning from their day to day operations and has gained insights from companies that are heavily engaged in CSR....   [tags: Sustainability, Corporate social responsibility]

Research Papers
1000 words (2.9 pages)

Corporate Social Responsibility : Ikea Essay

- Corporate Social Responsibility is the responsibility that goes beyond economic and legal obligations. It focuses on acting ethically and contributing in a positive way to society. IKEA is an international company that has the capability to play a large role in different societies around the world.  The company uses their CSR Report to effectively show whom they are, what they’ve done and what they plan to do in order to remain a successful brand and have a positive impact on the communities around them....   [tags: Corporate social responsibility]

Research Papers
1000 words (2.9 pages)