Corporate Social Responsibility

1700 Words4 Pages

In recent years, companies are becoming socially responsible and now stakeholders almost expect a company to have CSR policies. Therefore, in twentieth century, corporate social responsibility (CSR) became an important development in public life (Barnett, ND).Corporate social responsibility is defined as “the ways in which an organisation exceeds the minimum obligations to stakeholders specified through regulation and corporate governance” (Johnson, Schools and Whittington, N.D cited in March, 2012). Stakeholders can be defined as “those individuals or groups who depend on the organisation to fulfil their own goals and on whom, in turn, the organisation depends” (Johnson, Schools and Whittington, N.D cited in March, 2012). There are many purposes for this essay, the first purpose is to descried the key principles of corporate social responsibility and explain their importance for stakeholders. Secondly, is to show how far this company follows those principles in order to be accountable to at least three of its stakeholders. In this essay, three stakeholders, environment, customers and employees will be evaluated respectively and the key principles of the stakeholders will be examined. There is a link between corporate social responsibility and the key principles of the stakeholders, which a company should follow to be responsible to its stakeholders. The first stakeholder is environment and the key principle used for it is not damage the environment for example, recycling, dealing correctly with their wastes and emissions. The second stakeholder is the employees. The key principle for the employees is companies providing safe and health working conditions for their staff. Moreover, the employees earn an appropriate salary for ... ... middle of paper ... ...012] - Starbucks. 2011: Recycling & Reducing Waste Available from: http://www.starbucks.com/responsibility/environment/recycling [Accessed on 11th of March 2012] - Starbucks Newsroom. 2010: Starbucks struggles with reducing environmental impacts. Available from: http://news.starbucks.com/article_display.cfm?article_id=472 [Accessed on 11th of March 2012] - Starbucks Newsroom. 2010: Starbucks to Provide Additional Lower Calorie Options this January. Available from: http://news.starbucks.com/article_display.cfm?article_id=313 [Accessed on 11th of March 2012] - The recycle times. 2011: Starbucks steps up to the plate: addresses pollution allegations by setting up a recycle process. Available from: http://therecycletimes.com/2011/04/starbucks-steps-up-to-the-plate-addresses-pollution-allegations-by-setting-up-a-recycle-process/ [Accessed on 11th of March 2012]

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