Corporate Social Responsibility

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Recommended: Business social responsibility WHY IT MATTERS

According to the Business Wire (2011), corporate social responsibility refers to organizations embracing responsibility for their actions and participating in activities that bring positive impacts to the environment, in which they operate, the consumers, employees, communities, general members of the public and all the stake holders. It involves proactively promoting the public stakeholder interests, and eliminating any practices that may harm the public. The decision maker puts into consideration the impact of the organization activities to the people, the environment and their profits. Businesses have to act ethically to gain positive public image.

The Coca-Cola is an incorporated company which manufactures, markets, and retails, beverages. It was incorporated in the year 1892 after the Coca Cola formula and brand was bought in 1889. Currently it is has over 500 brands in over 200 countries all across the world. The head quarters are in Atlanta, Georgia. Through its subsidiaries, it gives authority to different companies in different countries to bottle and distribute its products. It is a listed company in the New York Stock company. Muhtar Kent is the current Chairperson and CEO to the company.

Currently, the Coca Cola Company is one of the leading manufacturer, marketer and distributor of non-alcoholic beverage and syrups. There have been a lot of consolidations and mergers in the market of soft drinks. Some manufactures have been forced to exit the market. Coca Cola still faces some competition from other global brands like the PepsiCo and the Cadbury Schweppes. However, four of the top five soft drink brands are owned by Coca Cola. These are: Coca Cola, Fanta, Sprite and diet Coke.

Macro environmental factors have also ...

... middle of paper ...

...other substitutes in the market.

The company is doing fine in matters of corporate social responsibility but there is always room for improvement. It may increase its activities in the developing countries as they need much help to grow. It is possible to reach such countries since it has already reached them while marketing and distributing its products. The company has the financial strength to expand its corporate social responsibility activities, and after all this could just be a way of giving back to the society.

Works Cited

Research and Markets: Managing Business Ethics: Straight Talk about How to Do It Right, 5th

Edition Will Equip Students with the Knowledge to Identify and Solve Ethical

Dilemmas. (5 April). Business wire.

The Coca Cola Company, (2011). ‘Sustainability’. Retrieved from http://www.thecoca-

colacompany.com/citizenship/index.html

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