Corporate Social Responsibility Case Study

Interestingly, before that date, the US governments had been committed to the Keynesian welfare state.

Further, in the 1980s, fewer definitions of CSR were proposed. Despite of having any consensus in relation to the concept of CSR, in 1990s, there was a move toward alternative themes that were related and sometimes based on CSR such as stakeholder theory, corporate citizenship, and business ethics theory. Calls for the development of a uniform reporting system were ignored. Resistance from organised groups to the concept of regulating corporate social reporting was one of the reason. Another reason was the fall of the former socialist economies followed by development of neo-liberal economic policies in those governments which directly affected Corporate Social Responsibility. With these policies corporation was free to increase ‘shareholder value’ at the expense of other stakeholders. Along with the globalisation of business strategies, all this encouraged reservation and sometimes bitterness toward the concept of Corporate Social Responsibility.

Phase 4: the Late 1990s to the Present
Neoliberalism started dominating world from 1990. The hype was focusing on free trade by reducing the barrios in between free trade in the

Charity and philanthropy were the main drivers of CSR in first phase. It was influenced by family values and tradition, Culture, religion, and industrialization. In the pre-industrialization period, a part of wealth was shared by wealthy merchants with the society by setting up temples. Moreover, they provided food from their god owns and money thus helping the society in getting over phases of famine and thus secured an integral position in the society. From 1850s onwards, with the arrival of colonial rule in India, the perspective towards CSR