Corporate Social Responsibility Analysis Of IKEA

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Corporate social responsibility is a self regulated business model that allows each company to form its laws, ethical standards and norms depending on their company’s vision and mission. CSR exists, in order for corporations to act ethically and contribute in various positive ways towards the society. To maintain, a social and sustainable company, each corporation performs a CSR report that tackles the company’s economic, ethical, social and environmental responsibilities, in which it communicates the necessary information to its employees and stakeholders. IKEA is a multinational company established in Sweden that designs and sells ready-to-assemble furniture, appliances and various home accessories. Every year, IKEA aims to improve its customer’s …show more content…

The company’s main mission is to increase focus of the organizations Scandinavian roots, by creating Scandinavian designs and be the customer’s first choice. In terms of Corporate Social Responsibility, JYSK aims to build a company that can be perceived as an active attitude towards CSR. The company doesn’t not provide a CSR report, but rather provides brief yet relevant information about being social, ethical and environmentally responsibility, within its website. A company as large as JYSK, purchases large amounts f product from suppliers around the work and are in continuous contact with their stakeholder, customers and employees. Therefore, the company is cautious about the decision they make as their actions might affect their surroundings. As a global organization, JYSK faces a lot of challenges, thus making social responsibility complex. The company focuses its leadership on three key aspects, leader, coach and communicator. Such aspects help JYSK work effectively with the various suppliers, in which might influence the way the company works. The company believes that being involved and influencing suppliers to change their conduct can make a difference and allow them to move forward within a society. In terms of being socially responsible, JYSK builds a strong relationship between its employees and clients, to ensure their needs are met, and it …show more content…

Both companies emphasize the importance of producing products and services that are environmentally friendly, as it is the main issue that we are tackling now a day. IKEA’s CSR focuses on the changes in their products, the materials, environmental challenges and how they plan on shaping a brighter future and a healthier living. While JYSK, simply focuses on shaping and influencing their suppliers in conducting the same CSR values as their company. JYSK does not however, share information that is relevant and focuses on their company that can help its shareholders understand the company. After analyzing, both companies, it is apparent that IKEA is better when it comes to building a CSR report, where they help shareholders stay up to date about the company, its goals and mission, society, environment and the where they stand

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