I think that organizations are facing new demands from society and shareholders to be more socially responsible. The book defines Corporate Social Responsibility to include businesses living and working together for the common good and valuing human dignity (Phillips & Gully, 2012, p. 19). Employee engagement is a very cost-effective way to tap into building credibility into Corporate Social Responsibility. There are many effortless ways to find leverage to build employee relationships and firmly impact the communities surrounding the company and employees. The fundamental key to this growth are the models that are used in enacting the engagement. The models used in the article found in the California Management Review are transactional, relatio...
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...can our employees do to make us (and themselves) better corporate citizens”, rather than the thoughts of “what can CSR do for our employees”? ( Article) The developmental model broadens the outlook of engagement through CSR from looking at the “me” to “each person involved”. (Article) This means they are continuously looking at engaging the entire labor force, stakeholders, and the company as a whole. CSR has developed into the dominant concept for business movements. Within this model, companies are attempting to position beliefs and ethical debates at the soul of the corporate culture and business model. Both individuals and employers have to collectively come together and stage and internalize the concepts. So in this sense, the values to establish and maintain organizational culture has to promote community and not focus on selfishness or just the individual.
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