Citizenship, social performance, or sustainable responsible business/ Responsible Business, is
a form of corporate self-regulation integrated into a business model. CSR policy functions as
a built-in, self-regulating mechanism whereby a business monitors and ensures its active
compliance with the spirit of the law, ethical standards and international norms. CSR is a
process with the aim to embrace responsibility for the company 's actions and encourage a
positive impact through its activities on the environment, consumers, employees,
GREEN INITIATIVE TAKEN BY THE COUNTRIES ALL OVER THE WORLD
There is now a real sense that environmental protection is highly necessary. Everyone
believes a green life is a better and healthier life for present and future generation. Most
consumers’ spending pattern shows that they have a desire for brands that ‘go green’. In the
same fashion the governments all over the world came up with the concept of “CARBON
CREDIT”. 'Carbon Credit ' is a permit that allows the holder to emit one ton of carbon
dioxide. Credits are awarded to countries or groups that have reduced their green house
gases below their emission quota. Carbon credits can be traded in the international market at
their current market price. Investopedia explains 'Carbon Credit '- The carbon credit
system was ratified in conjunction with the Kyoto Protocol. Its goal is to stop the increase of
carbon dioxide emissionscommunities, stakeholders and all other members of the public sphere.
Corporate Giants using the concept of Green Marketing
Many companies in India are adopting green for capturing market opportunity of green
marketing. Listed below are examples...
... middle of paper ...
...giant came up with the EON series in refrigerators and air
conditioners which are 5 star rated products in terms of energy saving. Moreover the
company has adopted the concept of “Green Think”, As an initiative in this space, the
Company has taken a step towards reusing discarded materials as a resource for
manufacturing. They came up with 3 Rs- Reduce, Reuse, Recycle element in their processes.
The primary benefits of recycling are:
• Saves Natural Resources: By reusing materials we conserve land and also eliminate digging
into the minerals.
• Saves Energy: It takes less energy to make recycled products, for instance making recycled
aluminium takes 95% less energy than new aluminium from bauxite ore.
• Saves Clean Air and Water: Making products from recycled material creates far lesser air
and water pollution compared to manufacturing products from virgin materials
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