In the past year a growing number of companies around the world began as clients, citizens and investors expect them to adopt sustainable and responsible for promoting their corporate social responsibility strategy. In most cases, corporate social responsibility is a variety of social, environmental and economic pressures as a result.
Word of corporate social responsibility is not precise, and its applications. Corporate social responsibility is not only compliance with human rights standards, labor and social security arrangements, but also climate change, sustainable management of natural resources and the fight to protect consumers.
Corporate social responsibility concepts are mentioned for the first time in 1953 to merchants ' social responsibility William j. Bo publications. However, the term corporate social responsibility became popular in the late 90 's, when Germany 's Betapharm, a generic pharmaceutical company decided to implement corporate social responsibility. General characteristics of the product in the market swaps. Stopped in 1997 sales growth led the company to recognize, in the generic drug market operators cannot distinguish between price and quality. This is the company 's corporate social responsibility as an expression for the value of the company, as well as the prelude to a part of its corporate strategy. Thr...
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...l and environmental records indicate that CSR activities can lead to better performance, and you can generate more profits and growth.
Research shows that corporate social responsibility programmes affecting extensive degree of consumer buying decisions, and many investors and employees were swaying in the company of their choice.
Today, one of the company 's major challenge is to attract and retain skilled employees. Not only one image to get companies to adopt corporate social responsibility, but it is also important to employees. Internal company socially responsible practices primarily involve employees and relate to investments in human capital, health and safety, and managing change issues.
India has the practice of corporate social responsibility of the company 's existence, but the numbers are small. Such participation of India major economic concentration o
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