Essay Corporate Social Responsibility By Nicole Fallon

Essay Corporate Social Responsibility By Nicole Fallon

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Author Nicole Fallon wrote an article where she defined corporate social responsibly. In this article, What is Corporate Social Responsibility, published on businessdailynews.com, Fallon states, “Corporate social responsibility (CSR) refers to a business practice that involves participating in initiatives that benefit society. When comparing this definition of corporate social responsibility to the actions of Company Q, it is safe to say that their actions are not socially responsible. Company Q does not want to donate food to the local food bank because they fear that their own employees will steal. Theft by employees, or possible theft, should not affect the grocery store chain gives back to the community. Company Q would rather throw everything away than to give it back to the community and people that really need it. Principles of Marketing written in 2014 by Charles Lamb, Joseph Hair, and Carl McDaniel there is an exhibit that shows the Pyramid of Corporate Social Responsibility. This pyramid consists of four levels. The level at the very top is Philanthropic Responsibility. The authors offer an explanation of philanthropic responsibility. “Be a good corporate citizen. Contribute resources to the community; improve the quality of life. (Lamb, Hair, McDaniel, 2014). There are some actions that Company Q could take to improve their attitude towards social responsibility. Three things that Company Q could do would be eliminating untrustworthy stakeholders and employees from their company allowing them to be more open to helping the community, implementation of project planning for becoming more proactive in the community, and they could discover and engage in a more positive company culture.
Eliminating untrustworthy stakeholde...


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...bility standing. They could eliminate untrustworthy stakeholders and employees from their company allowing them to be more open to helping the community. This would help the company remove negative entities and take on a more positive outlook. The company could also use the implementation of project planning to create a plan to become more proactive in the community. This would be a great way to implement a plan and do something great for the community. They could also come up with a company culture and engage in it. This would get the employees and stakeholders involved. It seems that if they took a leap and implemented all of these things I could really help improve their corporate social responsibility.


Ferrell, O., & Fraedrich, J. (2010). Business ethics: Ethical decision making and cases : 2009 update (7th ed.). Mason, OH: South-Western Cengage Learning.


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