The strengths of the article can be perceived in the aspect of a coherent composition which brings the reader directly to the discussed point of the topic. This is supported even more by producing the exact examples within the concept of corporate social responsibility focusing on innovative approaches and activities which can be reflected and transformed into more the operations of businesses. However the article lacks on broader explanation and implementation of the innovative activities interplaying with the essence of the corporate social responsibilities.
The information contained in this article is useful for the final project because it highlights the importance of ecological innovations within the CSR. They play an inevitable part of the successful business functioning and competitive business world by removing the mark of equity among the corporations and shifting itself away from competitors to the zone of advantage. This approach is also relevant to the business unit which will be introduced in the project as one of the key ingredients to the successful business existence and functioning.
The authors of the article introduce “ecological responsibility as an independent component” (p. 318) within the frame of corporate social responsibility preceding the other responsibilities of th...
... middle of paper ...
...mental and social impact reflects true conscience of many existing corporations.
The authors has distributed the discussed topic of sacrificing profits and social welfare into very rational and sound sections consisting of implications of corporation 's existence to maximise the profits for the shareholders. The weakness of the article may subsist in insufficient consideration of social welfare and preserving the idea that acting as environmentally responsible may not always lead to long term profits clearly diminishing the honour of the main role and effectiveness of corporate social responsibility.
In relation to the final project the article will be found as effective in way of creating the environment for further exploration of CSR of the chosen company from perspective of sacrificing profits and whether this carries any potential damaging economic consequences.
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