Founded in 2000, BreadTalk have grown to become one of the top local brands and operates more than 330 bakery outlets, 31 food courts and 13 restaurants across Singapore, Asia and Middle East.
BreadTalk have been consistently advocating the open systems loop efficiently, which allowed them to constantly create new products at least twice a year and maintaining their edge. This research paper will show an example of the open system in the continuous flow chart as shown below.
Corporate Social Responsibility, CSR, refers to an organisation’s sense of obligation and responsibility towards their various stakeholders and environment in which the organisation operates. It is considered to be multi-dimensional as its initiatives vary from voluntary partnerships to mitigate environmental impacts, production methods through practicing sustainable business practices such as waste and pollution reduction and promoting stakeholder engagement through conducting social and educational programs (Turker, Duygu. 2009). It can also be used as a strategy to create reputation and brand recognition.
As a fast developing organization, BreadTalk have been active in conducting CSR programmes. In 2008, BreadTalk introduced the use of biodegradable and environmentally-friendly packaging for all their products, promoting sustainability practices. BreadTalk also played a part in relief efforts for the Sichuan Earthquake on 12th May 2008. They created ‘Peace Panda’ bun to be sold in their stores. The funds raised f...
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Lindgreen, Adam. (2010, March). Corporate Social Responsibility. Social Responsibility of Business, 12(1), 1-7. doi:10.1111/j.1468-2370.2009.00277.x
Reginald Worthley, B. R. (2013, April). International Journal of Cross Cultural Management. Stereotype awareness development and effective cross-cultural management, 13(1), 65-87.
The Business Times. (2010, July 13). BreadTalk rises to the occasion. Retrieved May 24, 2014, from http://www.timesdirectories.com/hotel_restaurant_catering/news/xxx/619246
Turker, D. (2009). Journal of Business Ethics. How Corporate Social Responsibility Influences Organization, 89(2), 189-204. Retrieved May 24, 2014, from http://0-search.proquest.com.prospero.murdoch.edu.au/docview/198048200?accountid=12629
Wood, J. (2013). Organisational Behaviour (3rd ed.). Australia : John Wiley and Sons, Australia, Ltd. Retrieved 2014
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