This research paper will discuss the basis of the open system, Corporate Social Responsibility practiced by BreadTalk, understanding of cultural differences and steps that could be taken to promote cross cultural awareness.
Breadtalk
Founded in 2000, BreadTalk have grown to become one of the top local brands and operates more than 330 bakery outlets, 31 food courts and 13 restaurants across Singapore, Asia and Middle East.
BreadTalk have been consistently advocating the open systems loop efficiently, which allowed them to constantly create new products at least twice a year and maintaining their edge. This research paper will show an example of the open system in the continuous flow chart as shown below.
Q1)
Corporate Social Responsibility, CSR, refers to an organisation’s sense of obligation and responsibility towards their various stakeholders and environment in which the organisation operates. It is considered to be multi-dimensional as its initiatives vary from voluntary partnerships to mitigate environmental impacts, production methods through practicing sustainable business practices such as waste and pollution reduction and promoting stakeholder engagement through conducting social and educational programs (Turker, Duygu. 2009). It can also be used as a strategy to create reputation and brand recognition.
As a fast developing organization, BreadTalk have been active in conducting CSR programmes. In 2008, BreadTalk introduced the use of biodegradable and environmentally-friendly packaging for all their products, promoting sustainability practices. BreadTalk also played a part in relief efforts for the Sichuan Earthquake on 12th May 2008. They created ‘Peace Panda’ bun to be sold in their stores. The funds raised f...
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Lindgreen, Adam. (2010, March). Corporate Social Responsibility. Social Responsibility of Business, 12(1), 1-7. doi:10.1111/j.1468-2370.2009.00277.x
Reginald Worthley, B. R. (2013, April). International Journal of Cross Cultural Management. Stereotype awareness development and effective cross-cultural management, 13(1), 65-87.
The Business Times. (2010, July 13). BreadTalk rises to the occasion. Retrieved May 24, 2014, from http://www.timesdirectories.com/hotel_restaurant_catering/news/xxx/619246
Turker, D. (2009). Journal of Business Ethics. How Corporate Social Responsibility Influences Organization, 89(2), 189-204. Retrieved May 24, 2014, from http://0-search.proquest.com.prospero.murdoch.edu.au/docview/198048200?accountid=12629
Wood, J. (2013). Organisational Behaviour (3rd ed.). Australia : John Wiley and Sons, Australia, Ltd. Retrieved 2014
Subway, one of the present leaders in the fast food industry was set up in 1965 in Bridgeport, Connecticut by Fred DeLuca. A family friend of him suggested this idea to help him pay for his education to fulfill his dream of becoming a doctor. Dr. Peter Buck, one of Fred’s friends agreed to be his partner with a loan of $1,000. There was a huge growth in the business relationship that changed the landscape of the fast food industry.
The company that we all know wasn’t always known as Panera Bread. The Panera Bread’s legacy began in 1976 as Au Bon Pain Co. Inc. Louis Kane, a veteran venture capitalist, purchased the business trying to expand the brand. Without prior knowledge of how to run the place he piled up $3 million in debt. Just before filing bankruptcy Kane gained a new business partner. Ronald Shaich was a new business owner of a small bakery called Cookie Jar bakery in Cambridge, Massachusetts. He felt there was more profit with adding bread and croissants to his menu. With his new friend in February 1981, the two merged the bakery and the cookie store to form one business, Au Bon Pain Co. Inc.
The Panera Bread Company began in 1981 as Au Bon Pain Co., Inc. Founded by Ron Shaich and Louis Kane, the company thrived along the east coast of the United States and internationally throughout the 1980’s and 1990’s and became the dominant operator within the bakery-café category. In the early 1990’s, Saint Louis Bread company, a chain of 20 bakery-cafes were acquired by the Au Bon Pain Co. Following this purchase, the company redesigned the newly acquired company and increased unit volumes by 75%. This new concept was named Panera Bread. Top management chose to sell their previous bakery-café known as Au Bon Pain Co. due to the financial and managerial needs of Panera. In order for Panera to become the success top management visualized all resources needed to become available for Panera. Panera Bread is now the most successful bakery-café in the category in which there are currently 1,777 bakery-cafes in 45 states and in Ontario Canada (Panera Bread).
Sliced bread brought new profits through it’s slow starting success. Even before bread was sliced by machines, the bread baking industry moved in the early 1900s from homes to factories, then came Rohwedder’s invention, the bread slicing machine. (Rhodes, 2021) The production of such machines brought new income to old and new companies. The first loaf of sliced bread was sold July 7, 1928. The quality of bread increased greatly as time went on, which sold more bread. (Crocket, 2014) First, pins were inserted to keep sliced together and keep air out, the next improvement was tighter wrapped wax paper around the loaf which no longer
Robbins, Stephen P & Langton, Nancy. Eds. Organizational Behaviour. Scarborough: Prentice Hall Canada Inc. 1999.
The legacy of Panera Bread began in 1981 as Au Bon Pain Co., It was founded by the two friends Louise Kane and Ron Shaich. Panera’s bakery cafes are located in 44 states over the U.S. as well Ontario, Canada.
Panera seems poised to continue to dominate the bakery-café market and continued sustainable growth is very likely. Works Cited The “Annual Report” (2010). Retrieved from http://www.panerabread.com/pdf/10k-2010.pdf “Company Overview.” (2011). Retrieved from http://www.panerabread.com/about/company/ “News Release.”
Corporate Social Responsibility (CSR) is the way a corporation achieves a balance between its economic, social, and environmental responsibilities in its operations so as to address shareholder and other stakeholder expectations. In general, when firms hold this wider encouraging role on the public by being engaged with stakeholders, a variety of profit can be produced for both company and the stakeholders. A key inclination is the combination of Corporate Social Responsibility (CSR) into the organization strategy, culture, mission and communications. By incorporating corporate citizenship into the company it is no longer an additional “nice thing to do” or something made to obey laws or regulations. Instead, corporate responsibility has become something business leaders and workforce want to engage in, frequently because executives who believe in the long-term see business profit. The four types of social responsibilities a...
Corporate Social Responsibility (CSR) is the set of regulations that an organization makes to protect and increase the society in which it functions. There are three areas of social responsiblity: Organizational stakeholders, the natural environment and general social welfare.
According to Mike Peng, Corporate Social Responsibility (CSR) is the consideration and response to issues beyond the narrow economic, technical, and legal requirements of the firm to accomplish social benefits along with traditional economic gains the firm seeks. CSR is a way in which a company seeks to achieve a balance between profit, environmental concerns and social imperatives. This is known as the ‘Triple-Botto...
An organization’s Corporate Social Responsibility (CSR) drives them to look out for the different interests of society. Most business corporations undertake responsibility for the impact of their organizational pursuits and various activities on their customers, employees, shareholders, communities and the environment. With the high volume of general competition between different companies and organizations in varied fields, CSR has become a morally imperative commitment, more than one enforced by the law. Most organizations in the modern world willingly try to improve the general well-being of not only their employees, but also their families and the society as a whole.
I begin this essay by defining CSR, there are many definitions for this term by various different theorists, and EU says that CSR is "A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis." On the other hand, Sloman et al. define it as "The concept in which a firm takes into account is the interests and concerns of a community rather than just its shareholder". Davis and Blomstrom (1966), say it "Refers to a person’s obligation to consider the effects of his decisions and actions on the whole social system". These definitions differ from one another in many ways but they agree that CSR involves taking the environment into account and therefore, one must look take social responsibility.
The main challenge is to determine how Panera Bread can continue to achieve high growth rates in the future. Panera Bread is operating in an extremely high competitive restaurant market which forces the company to improve and to grow steadily for staying profitable. The company’s mission statement of putting “a loaf of bread in every arm” is just underlying Panera’s commitment for growing. They are now in a good financial situation and facing growth rates of up to 20% per year in a niche market that has a great growth potential. In the next 7 years the fast-casual market is expected to grow by 500% in sales to a total of $30 billion.
Corporate Social Responsibility is all about the effort that a company applies that might be more what is being required by the environmental protection groups. Also, it is a responsibility that a company should take for its effects on the environment and on an impact for a social well-being. Moreover, Corporate Social Responsibility it is all about the ways that the companies manage with the process of their business which gives a positive influence on the society. Generally, the companies have to give an answer for their operation process such as the quality of their company’s management of the people and also, the quantity of the company’s impact in different areas of the society.
A company has an economic obligation. It must earn a favorable return for its stockholders in the restrictions of the law. But, corporate social responsibility means that organizations have also ethical and societal responsibilities that go past their economic responsibilities. CSR needs organizations to develop their documentations of their responsibilities to include other stakeholders such as workers, customers, suppliers, local societies, state governments, international organizations, etc. Ethics could be seen as a fundamental component of individual and group activities at the heart of organizations’ errands.