Identity, And Visual Systems: Corporate Identity And Visual Systems

Corporate Identity and Visual Systems
During the 1950s, the motto of “Good design is good business” became a rallying cry in the graphic design communication.
The corporation leaders began to understand the need to develop a corporate image and identity for diverse audiences.
Design was realized as a major way to shape a reputation for quality and reliability.
For visual identity system, Industrial Revolution, its mass manufacturing and marketing were improved the value and importance of trademarks but it went so far beyond trademarks and symbols.
Adrian Olivetti hired Giovanni Pintori to joined Olivetti Corporation, made the logotype as a signature for Olivetti (lowercase sans-serif letters, slightly letter spaced).
The Columbia Broadcasting

Lance Wyman created the five rings of the Olympiad symbol, based on the Mexican art but was meant to create a completely unified design system that could be understood easily by people of all language backgrounds and flexible enough to meet a vast range of application.
Designers and design firms produced Olympics graphics and environments that conforming to the design guide, developed by the principal design firms.
MTV logo was commissioned from Manhattan Design, a NYC studio known for its independent risk-taking experimentation.
Pat Gorman, Frank Olinsky & Patti Rogoff had fine arts backgrounds, influenced by comic-book art.
Gorman established a large, graffiti-like TV on the face of “M” after felt that Olinsky’s bold, 3D “M” need further development, which creating a memorable and influential trademark.
Manhattan Design produced 100 of sketches to show different versions of MTV.
Gorman believed MTV logo “change the face, the idea, and the speed of graphic design”.
MTV logo was introduced to the world of motion graphics on TV, video games, and