Corporate Identity Essay

Introduction
It is widely understood from the communication research that organisations are gradually having their corporate websites to deliver corporate identity through their strategic use of information and message. The corporate identity through the strategic use of information in the website depicts the organizational image that imply their commitment to the ethical practices and social responsibility.

So, this essay will study on two corporate websites on how they communicate their identity through their message and information delivery. These two websites are both in the same bank sector in Cambodia, ANZ bank and ACLEDA bank. Before identifying evidence and evaluating both corporate identities, it is important to understand the clear concept of corporate identity.
Corporate Identity
The term corporate identity was first identified by Margulies in 1957 as a relation to the organisation’s symbols and logos because these were seen and identified by the public (Cornelissen & Elving, 2003).
Similarly, Pérez & Rodríguez del Bosque (2012) defines the definition of corporate identity as the illustration of the visual image perspective. Other authors followed this approach consider

“These authors define corporate identity as everything that formal members of the company think and feel about it, which is derived from the perception of the central features, distinctive, and enduring characteristics of the organization,” (Pérez & Rodríguez del Bosque, 2012, p.2). Base on this definition of corporate identity, this concept is a mean of corporation to have a set of essential features that differentiate from other organisations. These features are disclosed through formal documents to have their desired identity and represent them through corporate values, vision and mission statement (Pérez & Rodríguez del Bosque,