Winning the loyalty of these youth is the key to being successful in your marketing. Most of the newer generation of consumers would prefer to purchase products that really reflect who they are personally and/or aspire to be. This can also be the way they express themselves or compensate for what they don't have. Another trend that is starting to emerge lately in China and India is that the youth are very receptive to products and brands they see can/will improve or drastically change how they lead their lives.
This same generation can now decide what they want and how they want to live within their community. In the past it was that the younger generations had to accept whatever their parents would pay for them. The economy there wasn’t very strong and consumers did not have a lot of money to spend. Now the youth there are much more focused on their needs, and they want to find different ways to define themselves more than any generation before them. They have a great desire to be unique or an awakening sense of self.
“Research has found that consumers under the age of 28 had zero savings. The reason for this is that they are optimistic about their futures that they are willing to spend everything they earn on clothes and consumer electronics. In a recent survey the respondents said they expected 10% to 20% annual salary increases so that they are spending completely for purpose...
... middle of paper ...
...his may require organizations to budget for and design on ongoing community-service activities, which can include building facilities for sports and recreation, and putting together local events. These are activities which both Converse and Nike have done.
In Asian countries there is an extremely high admiration and desire for mobile technology. “There are over 73 million mobile users between the ages of 13 and 17, which is 20% of all teen mobile users worldwide.” (Wood, 2012) This is over three times more than the entire U.S. teen market. With mobile phones being of such importance to these young consumers they will be really careful to select the best brands. Since they see these phones as a fashion statement they will switch models, brands or other accessories more frequently. With the right marketing scheme this could bring high profits for the phone makers.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- ... I cannot open a magazine or watch a television show that I do not see Nike advertising their products. Athletes from all types of sports are promoting or wearing Nike products which have influenced consumers into wanting the same type of product. A major change in marketing products has changed consumerism, years ago companies would give shirts and hats away to consumers; but today if you want a shirt or a hat the consumer will have to purchase the goods. Taulli (2011) reports that another emerging global market that Nike is expanding is China, India and Brazil, the countries are growing financially which will result in consumer demand of athletic apparel.... [tags: Marketing, Advertising, Nike, Inc.]
722 words (2.1 pages)
- When was the most recent time you purchased something from the world of Amazon.com. Amazon is a staple provider and supplier for many people around the world, who are able to order a variety of products all in one place. Just this semester, my professor of my photography class assigned us to all order our necessities for our class via Amazon.com because they WILL have everything we need in one website or store. Amazon chooses to make the world their target market, because their goal is to have the biggest selection for every one of their customer.... [tags: Amazon.com, Electronic commerce, Online shopping]
1344 words (3.8 pages)
- Nokia in India Introduction Nokia, the global leader in mobile handsets had come a long way since it entered India in 1995. From winning the CII Brand of the Year award in 2005 to being invited to Harvard to talk on how the company had penetrated the Indian market, Nokia’s Indian operations had become a global case study of sorts. In brand surveys across Indian cities and demographics, Nokia topped the awareness list. More than half of the 49 million mobile users in India carried a Nokia handset.... [tags: Strategic Management]
1897 words (5.4 pages)
- Contrary to previous predictions, China’s growth has slowed dramatically, and India’s economy has grown to become the globe’s largest economy. As a result, the United States faces India as a rising super power. India has similar threats that we had faced from China, including a larger population, and expanding nuclear arsenal, and an advanced technology. However India differs from the Chinese in that they are a democratic country and have regional tensions, including border disputes with China and difficult relations with Pakistan.... [tags: global economy, China, India]
1397 words (4 pages)
- ... Specific reasons and major criterias for domestic buyers to purchase foreign manufactured products vary across industries and over time. Studies have identified major reasons for global sourcing as achieving improvements in the critical areas of cost reduction, quality and availability (Birou and Fawcett, 1993;Gaines and writer ,1999; Gilbert ,1998; Gregory ,1999; Min and Galle ,1991; Monczka and Giunipero ,1984; Monczka and trent , 1991; Stundza ,1998). Availability is also a critical factor that motivates global sourcing.... [tags: International trade, Foreign exchange market]
1421 words (4.1 pages)
- Introduction China’s unique consumer culture can be traced back to the turn of the twentieth century when it was closely related to and acted as an aid to nationalism. According to Gerth, Chinese consumption trends in the 1920s were directed by the slogan ‘Chinese should consume China made products’ (4). The motive behind this trend was to encourage the consumption of Chinese products, and nationalism was used to foster this belief and trend (Gerth 4). Consumption at this early age can be assumed to having been directed by the government, which used to regulate the goods which were consumed by its citizens.... [tags: China's New Consumers]
2711 words (7.7 pages)
- ... It wasn’t until the concept one country, two systems did the United Kingdom return Hong Kong to Chinese sovereignty. The Chinese agreed to give Hong Kong virtual autonomy for fifty years. Hong Kong however, for the most part acted as if it was still under British rule. This cultural influence was long lasting and overreaching into the surrounding areas. During the 1930s, Japan a country expanding in an attempt to gather new territory and resources invaded China and occupied Manchuria. Japan saw the divided China between the Communists and Nationalists as the opportunity for such action.... [tags: India, Indian National Congress]
969 words (2.8 pages)
- Geography has provided natural resources and boundaries for cultures continuously over many generations. The topography led civilization to have protection from other cultures and plentiful natural resources that they used for human survival or for an economic profit. With a good amount of resources available, cultures like India and China thrived in the creation and expansion of their civilizations. Geography helped India and China civilization develop their culture, spread their religion, and determine the rate at which each civilization’s ideas were transferred.... [tags: Silk Road, China, Himalayas, Culture]
1123 words (3.2 pages)
- China versus India: Market Comparison India The globalisation of a company goes always along with a great amount of opportunities but also with many risks. India and China are both very interesting countries to move into. India became democratic after gaining independence from Britain in 1947. From then, up to the early 1990s India has had a mixed economy, which was identified by a lot of state-owned businesses, centralized planning, and subsidies. This lead to a dramatic constriction of the private sector.... [tags: China India Economy Market Research compare]
2245 words (6.4 pages)
- India is likely to overtake China very soon, this is what the two authors of „Riding the Indian Tiger – Understanding India, the World’s Fastest Growing Market” state. The authors who wrote this book together know a lot about doing business in India from their experience. William Nobrega is president and founder of The Conrad Group, LLC, a consulting firm specializing in emerging market strategic planning, advisory services for institutional investor groups, and mergers and acquisitions. Ashish Sinha is the COO of RocSearch, a UK-based research and analytics offshoring firm.... [tags: India China Economics GDP]
1034 words (3 pages)